Who Can Control The Real Name System?

In April 2nd, the Interim Regulations on the management of online commodity trading and related services (Draft for comments) drafted by the State Administration for Industry and Commerce (hereinafter referred to as the "measures") were officially published on its official website and were solicited publicly from the public. The reporters found that the "measures" involved the contents of "real name system of network operators", "the need to produce license information on the Internet store operation", "electronic bills needed to be produced after online transactions", and "online trading platform will be punished for poor management of online shops" and other provisions.

After the release of the "opinions", the parties concerned have been noticed. Some people think that this will be "a landmark law in the field of online shopping" in China. There is also a view that "once these measures are implemented, there will be a big obstacle to the operation of online shopping".

In this regard, this newspaper invited relevant guests to discuss.

1, setting up the "threshold" of online shop real name system, will it keep the operator out of doors?

Crisscross Street: why is online merchandise trading so popular now? Because the threshold is very low, so long as you register a user name on the Internet, you can participate in it. Moreover, a person even opens many stores on the same website, which makes it easier to increase sales. Once the network real name system is implemented, the network trading platform and management department will examine the identity of the practitioners, and will limit the number of online stores. This will inevitably lead to a large number of people who can no longer participate in the online shopping operation. At the same time, the number of online stores will shrink, and the volume of transactions may also be affected.

Feng Mo Xi: I do not think that measures such as real name system will be the threshold for those who are interested in online shopping. From the current draft of the draft, it does not set any conditions for the operators' capital, scale and products. Its relevant provisions are only convenient for business departments to manage online shopping behavior. And for operators to open shop, almost is "zero condition": that is, as long as legitimate citizens are selling legitimate goods, applications can be passed, and the procedures of their applications are no longer more troublesome than using a pseudonym. Of course, for some people with special status or those suspected of committing crimes, the existing regulations do not allow them to participate in the operation. They are refused to participate in online shopping. This is a good thing.

Shang Kai: every industry should have its basic rules in line with regulations. For online shopping operators, it is the most basic condition for consumers to show their identity. In my opinion, if the basic rules of the game do not agree with each other, it is the operator himself who does not want to "get started", rather than the rule of law blocking it out.

2, will the real name system of online stores lead to higher operating costs, thereby harming the interests of consumers?

Crisscross footpaths: This is for sure. As mentioned above, the current online shopping is popular because of its low threshold, no related management fees and exemption from taxes and fees, so that the price of its goods is much lower than that of the physical store, which is its real advantage. Once the real name system is established, the network platform is afraid of the intervention of government departments, so it is possible to set up a threshold for the grades of commodities, which may lead to many low-grade goods being unable to enter the field of online shopping, thus many consumers can no longer buy such goods. As an operator, I am more worried that the real name system is just the beginning, and then there will be shop management fees, taxes and so on.

Feng Mo Xi: because the application procedures are much more, and the network trading platform must draw more manpower to specialize in the management of online stores. In this sense, it may lead to a relatively slight increase in the cost of the operators. However, the implementation of the real name system and the regulation of management will undoubtedly improve the environment of online shopping and attract more people to participate. From this perspective, the cost of the operators may be reduced.

Shang Kai: for example, if the real name system is implemented, the feeling that online shopping may give to people may be to buy goods at Sha Gang Xu, because liquidity is high, grades and quality are doubtful, so everything you are good at may not be expensive or sold. And after the real name system, as you opened a stable store, trust is likely to improve. The same commodity may sell more expensive, and sales will increase. This is not a cost reduction.

3, announces the information of the business license, will the operator's information security be unable to guarantee?

Footpath: I noticed that the draft articles show the electronic version of the entity shop license after the online transaction. Because I am an part-time part-time shop, if I have implemented the real name system and the public notice license, then my information will probably be discovered by the unit, so that my rights and interests will be infringed. At the same time, the electronic version of my license will be cloned after publication, which is also a major hidden danger.

Feng Mo Xi: as mentioned earlier, unless the special people prescribed by law or you and the unit sign relevant contracts, you will not be unlawful to run online shops without affecting the work, so that you do not have to be afraid of others knowing that you are doing the online store "boss". I believe that the unit can not punish you accordingly. With the introduction of a statute, we can not expect it to be comprehensive. With regard to the problem that electronic licenses are being cloned or even trading information may be leaked, the relevant provisions in the draft may not be perfect enough, but other regulations have already been provided with relevant regulations, so I do not think there is any need to worry about personal information leakage.

4, only "real name" does not "register", can it play a regulatory role?

Footsteps: in the draft, for natural persons to open shop, only needs. Real name application It does not require business registration and annual review. At the same time, in terms of penalties, most of the measures are directed against network trading platforms rather than online shop operators. If this is the case, it is very likely that some illegal operators will "shoot for another place" to operate on different websites, but the regulatory authorities can not take them.

Feng Mo Xi: there is always a gradual process in all things. At present, the state administration begins to introduce such regulations, proving that they have begun to attach importance to this aspect. Now, the regulation of network trading platform is actually a key point.

SHANGKAI: Yes! If every online shopping operator conscientiously fulfills their responsibilities, the bad online shop operators will lose their living soil. I believe the online shopping environment will get better. Of course, it would be better to set up a credit standard for operators in the future. Just as a person can not borrow money once the bank credit record is bad, and once a online shopping operator loses credit, all online shopping platforms will give him a blacklist. They will become a rat in the street and can not survive.

5, what will be the impact of the implementation of the regulations?

Footpath: I still maintain my view. In the short term, it will cause a great impact on online shopping. At the same time, some similar regulations were issued before, but the effect was not good. Therefore, whether this "method" can play an expected role in the future will depend on whether the relevant supporting laws are followed.

Feng Mo Xi: it is foreseeable that if the regulations are implemented, the behavior of online shopping operators will be standardized. Online shopping environment Will be improved, disputes will be reduced, online shopping reputation and reputation will be improved.

Shang Kai: I agree with this rule that it will be "milestone" in the field of online shopping in China. Because before that, when people participate in online shopping, because there is no evidence to be found, they usually feel unrealistic and affect the enthusiasm of transactions. If the real name system and online shopping have such measures, I believe there will be more people shopping online. At that time, online shopping may be popularized to a wider population, not just as young people are generally confined to, but of course the market cake will be bigger.

Link: last year's national individual online shopping Up to 200 billion yuan.

According to Xinhua reported on March 28th, as of the first half of 2009, the number of Internet users in China has reached 338 million, an increase of 13.4% over the end of 2008 and an increase of 40 million over the past six months. With the deepening of Internet application and the increase of Internet users, the volume of e-commerce transactions has increased rapidly. According to the survey, 40.7% of Internet users have conducted online shopping in the latest year, and 16.5% of Internet users often visit shopping websites. E-commerce is increasingly moving towards the general public. With the development of e-commerce, the cooperation between express industry and e-commerce platform and network business enterprise is becoming more and more close, and the scope of cooperation is expanding. In 2009, the sales volume of personal online shopping reached 200 billion yuan, accounting for 1.2% of the retail sales of social goods.

According to Taobao's largest online retailing platform in June, registered users have reached 145 million as of last June. In 2008, the annual turnover was 99 billion 960 million yuan, of which 570 thousand were employed in Taobao. On October 9th last year, nearly 800 million people visited Taobao, and the 800 million also brought 626 million yuan to Taobao, which created the highest volume of daily transactions in China's online shopping history.