Color Star Sports: Multi-Faceted Promotion Of Core Competition Of Enterprises

Interview with Li Jiangnan, chairman of Hunan color star footwear industry

Hunan Caixing sporting goods Co., Ltd. and its brand are like a dazzling pearl that is inlaid on the ground of Pingjiang, Hunan. Her brilliant brilliance is not only known to Chinese people, but also through the international markets such as Europe, America, South America and Africa, which is very popular with consumers both at home and abroad.

The company has created a top-quality brand product at the same time, and has set up a benchmark for many enterprises in the fields of technological innovation, enterprise management and employment.

From technological innovation to talent strategy, every action and idea launched by Hunan Caixing sporting goods Co., Ltd. can be regarded as a leading move, showing the vision of this enterprise's talent and broad vision.

Hunan Caixing is a foreign-invested enterprise with large scale of investment, high output value, many jobs, rich tax and good export earnings.

Recently, the reporter of the shoe net interviewed Mr. Li Jiangnan, general manager of Hunan Caixing sporting goods Co., Ltd., and asked him to talk about the company's management mode, management concept and corporate culture experience.

Traffic population and resources advantages, highlight business opportunities.

It is understood that Hunan Caixing sporting goods Co., Ltd. is a wholly foreign-owned enterprise invested by Hongkong Dongyu shoes industry Co., Ltd. in Hunan Pingjiang Industrial Park. The company is located in the Pingjiang Industrial Park to plan and build a shoemaking Industrial Park. The location is excellent. It is only 40 minutes away from Changsha Huanghua Airport, 70 kilometers from Yueyang City LINGJI international wharf, 8 km away from Beijing Guangzhou railway, and Beijing Zhuhai Expressway passes through the border. Traffic is very convenient.

With abundant human resources, the company has grasped the great opportunity for the pfer of the state labor-intensive enterprises to the central and western regions. The project has 200 mu of land and a total investment of 150 million yuan, with 12 footwear and sports.

High quality and high technology, adhere to the diverse needs of customers.

Talking about how Hunan color star leads the market with new products of high quality, high technology and high added value, Li general introduces that the company has its own brand: Cherry 's Angels (fashion shoes series), basketball shoes series, Air Super (fashion casual shoes series), Couberg (skateboard shoes, work shoes Series), IN (leisure sports shoes series), Maxone (casual shoes series) and outdoor sports shoes series. Eight brands of products have world advanced footwear production line and strong technical force, and the development department has more than 50 engineers and technicians with rich experience.

And according to the needs of customers, seasonal changes and the latest trend of the new trend of the market, we design new styles and new products that are suitable for foreigners like Europe and the United States.

The cutting workshop has advanced cutting machines, peeling machines, folding machines, high-frequency equipment and printing worktables. There are more than 200 production workers. They are responsible for cutting, high frequency, peeling, folding, printing and other production processes.

The advanced computerized embroidery machine embroiders all kinds of beautiful patterns for the shoe machine. The automatic computer controlled engraving machine engraving all the patterns and trademarks needed by all kinds of shoes by means of high technology.

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The sewing machine shop is the workshop responsible for sewing the shoe upper process. There are more than 1000 advanced multifunctional single and double needle electric vehicles, computerized sewing machines and automatic button buckles. At present, there are twelve sewing machine production lines. More than 350 women workers are sewing the colorful star brand here, producing more than 10 thousand pairs of vamp each day.

Molding is the workshop that completes the combination of the shoe upper and the bottom. Four Taiwan high quality brand production lines have been installed. More than 340 workers in the molding workshop have worked together to produce more than 10 thousand pairs of finished shoes every day.

Warehouses are stacked with all kinds of shoes, raw materials, classified, neat and orderly, and convenient to use. The more than 4000 square meters of finished goods warehouse will continuously load all styles of finished shoes from here to container trucks, sending them across the sea through customs terminals to all parts of the world.

In addition, the testing room of the company strictly checks the quality and technical indexes such as wear resistance, yellowing, pulling force and bending of the shoes, so as to ensure the quality and safety of the products.

Complete and advanced management mode to enhance enterprise value

The company implements a complete and advanced management mode, implements 6S management in an all-round way, and sets up specialized training rooms to train staff on quality and production technology, constantly improving staff's quality and technical level, and increasing the output and quality of products. The company has passed the ISO9001:2000 quality management system certification and WAL-MART, a world-famous enterprise (WAL-MART), and has abundant orders.

Li said that the company has obtained the "credit integrity unit" issued by the Yueyang Provincial Central Bank branch of the State Administration of foreign exchange, the Hunan provincial Banking Association in 2007, and the "first foreign investment enterprise in the whole city" issued by the Yueyang Municipal People's Government in the year 2006 and 2007, the "advanced unit of foreign investment" in the 2007 year, and the "advanced unit of foreign trade", and the "youth employment and entrepreneurship training base" issued by the Hunan provincial Party committee of the Communist Youth League in 2009.

Building learning enterprises and focusing on employee life

"Employees are the wealth of enterprises."

This is an enterprise philosophy believed by Hunan color star.

In creating enterprise wealth, Hunan color star first puts its employees in a crucial position.

Li said that the company has many initiatives in building a good employment environment and staff life. The company has a beautiful environment, has a garden factory area, has four elegant staff quarters and a cadre dormitory, a total area of 12000 square meters, and can arrange more than 2000 people to stay. The rooms are equipped with telephone, TV, fan, rinse room, bathroom and other facilities. At the same time, there are high standard and modern staff canteens, with an area of 1200 square meters, which can accommodate more than 1000 people to eat here.

In addition, the company also plans for the two phase of the project, building high standard office buildings and complex buildings, and building recreational and sports facilities and advanced medical centers such as staff library, entertainment hall, basketball court, tennis court, etc., so as to enrich the amateur life of employees, ensure the health of employees and create a good environment and conditions.

Looking forward to the market prospect and further expanding the domestic market

"Color star" is a shining star rising in the north of Hunan Province. Its superior geographical advantages, abundant human resources and relaxed investment environment have laid a solid foundation for the development of Hunan color star and expanded the good development space.

Looking forward to the market prospect, Li is confident.

He believes that the huge customer demand in the domestic market has provided enough cheese for shoe manufacturers.