Shaoxing Private Enterprises Do Nike's "Wedding Dress"

The textile industry in Shaoxing is well developed. This is a well-known thing. The famous Keqiao textile city is located here. But recently, a private enterprise in Shaoxing will take Nike's clothing business into the arms and start to provide fabric for Nike. In fact, the company is also a supplier of more than 10 world-famous fashion brands, such as "CK" and "GUESS".
       
Compared with the original impression that "Shaoxing goods are stalls" and "Shaoxing clothing is a wholesale goods sold in catties", the private enterprise, also from Shaoxing, obviously wants to go further. As an international brand facing the global market, Nike's annual sales volume is unprecedented. In China alone, sales in 2009 amounted to 12.78 dollars, and also increased by nearly 10% per year. This will undoubtedly bring huge orders and businesses to enterprises as raw material suppliers.
        
The same eye catching thing happened in the recent Yuyao, where a company made great efforts to reward the company's outstanding employees with one hundred million shares, which is said to be the largest employee stock award in the province, and its purpose is to better retain talents.
        
Obviously, relying solely on the advantages of cheap labor, producing low profit products, lack of brand awareness and "soft value" has been the reason why many domestic enterprises have been criticized. But to start from scratch, it is a very difficult project to create, cultivate a brand and build a team. It takes a long time to develop, and it is absolutely impossible for the backward small and medium-sized private enterprises. Like Nike, the brand can be traced back to 1963. From creation to development, and even through the efforts of several generations, it has developed a batch of power backbone. But it's not just to go beyond the giant to succeed, but to climb slowly from the bottom of the giant's foot, or to "get wet". Just like PEAK is the official partner of the NBA stadium, the fabric of the enterprise is the "Nike brand designated supplier", which is also a sign of the enterprise. With this golden signboard, the influence of the enterprise product will be greatly improved.
       
The taller giants will eventually be surpassed if they stop moving forward. Of course, Nike is not a stagnant giant, and those of us standing at the feet of giants need not only advance on the road of technological innovation, but also need more efforts in training teams.
　　
It is understood that after the technology innovation, the added value of the product can be increased by 3 to 4 times. Following the development of new functional fabrics such as soybeans, seaweed and bamboo charcoal, the luminescent fabrics are being developed. The brightening agent is added to the fabric finishing stage to make the fabrics emit different colors under different light conditions. And electronic radiation fabrics, environment-friendly re-use fabrics and other projects have also been formed. In this regard, we might as well become a partner of Nike as the recognition and motivation of the market for the direction of enterprise development, and go further on the road of innovation. At the same time, we should learn from our partners with our humble heart and pursue continuous win-win results. Perhaps this is the use of Nike's "tiger".
　　
One is to dress for the international giants, the other is to spend large amounts of money to retain talents. What they seek is a continuous transformation and the ability to promote transformation. It is the tiger's momentum and the way of hunting that tiger seeks skin.