Scarcity Of Women's Soccer Fans In Brazil World Cup

In Zhongshan,

Graffiti suit

What I want is personality.

The sporting goods wholesale store near the old stadium is the top 32 in the world cup.

"Half a month ago, I can't remember all of this, but there are too many people buying shirts in the past few days. They are all sold and sold."

A saleswoman said.

In addition to the traditional costume, the personalized line of graffiti clothing is a highlight of the market this year. The idol of the world, "KaKa" and "the great spirit Cup", are all listed in the graffiti of this kind of uniform.

The market price of a blank clothing that can be graffiti in the genuine store is between 199 and 299 yuan. If added to the cost of graffiti, it will not be cheap.

But because of the strong randomness, highlight personality, and will not crash shirt, graffiti uniform or many fans love.

"That's the personality."

Miss Su said consumers.

Shop assistants are also confident about the sales volume of graffiti Jersey: "it is not yet a sales peak. After the knockout stage of the top 16,

Brazil football team is very popular.

At present, the best selling "Shanzhai" jerseys are almost all the jerseys of the favourites, such as Argentina, Brazil, Germany and Spain.

"These days, light retailing can sell dozens of items every day, and some units and teams will buy dozens of them, and it will be all right to sell more than 100 pieces a day."

Almost every wholesale shop owner is very satisfied with the sales volume these days.

On the choice of authentic Jersey, the Brazil team, the world cup's most frequent champion, has no doubt become the favorite of Zhongshan fans.

When I visited Fengyuan commercial street, Tai'an road and other major shopping malls, I learned that brand stores regarded Brazil as the "Darling" of the marketing war. Not only did they get nearly 1/3 more than the other teams, but they also provided more space for customers to choose.

In several stores on the Tai'an Road, the Brazil team has 4 different balls: Star money, home court, away court, training, style and price to match the fans' preferences.

Office workers love genuine

Students like "Shanzhai".

In the stores of major stores, the price of major brand jerseys ranged from 260 yuan to 660 yuan, of which Brazil, Argentina and Spain sold the top three clubs.

In addition to a small number of "post-90s" students, most of the buyers were workers aged 30 or so.

The sharp contrast with the online group buying trend is that the authentic clothing in the physical store has not been favored by fans' groups.

As for the "Shanzhai" ball clothing, the price is basically 40 yuan to 80 yuan, there is no manufacturer and manufacturer's address in clothing packaging, and there is no LOGO of any famous brand. The purchase channel is uniformly shipped by the wholesale market of Guangzhou. "Many student fans do not care whether it is a positive version or not. Some male fans will still play football in the ball suit, after all, students' spending power is limited."

Sexy scarf for female fans

Compared with previous years, consumers of ball clothing have also changed.

Many of the owners of the clothing store told me that the number of female consumers this year is quite large. "Many units are sent to purchase, and many of them are bought for their boyfriends, but also for themselves. Many female fans want the sexy style of football baby wear. Unfortunately, such goods are too few to enter."

During my visit, I also found that many college girls looked for goods in front of the counter, and asked if there were any World Cup suits specially designed for women.

At noon, many young white-collar workers came to buy balls.

Armin, who works in advertising in Zhongshan, says that he is a pseudo fan. "I watched a few games with my husband in the last World Cup, and felt that watching the ball was not so boring. It could also take this opportunity to wear hot clothes. But unfortunately, in Zhongshan, it was not possible to buy a bright ball suit for female fans, so they had to help overseas friends to buy two sets, one set by the German team and one by the England team".

Like Armin, there are many female fans who want to have sexy ball clothes, but most of the female fans choose to buy sexy clothes with higher cost performance in online stores.