Zhejiang Shoe Companies Embrace Rio Tinto ASEAN Market (2)

Last week, Wenzhou had the largest ever "going out" campaign.

Since the start of the China ASEAN Free Trade Area in January 1st this year, the volume of import and export trade between Wenzhou and ASEAN has increased rapidly.

Data from Wenzhou Customs show Wenzhou's association with ASEAN from 1 to May this year.

Supplement:

In the past two days, many of the Jiaxing enterprises, which originally used to fight overseas or overseas markets, moved from behind the scenes to the front of the first brand and trademark patent fair to show their proud achievements and quality to Jiaxing citizens.

Through the Expo, more and more Jiaxing brands, which are "fragrant outside the walls", begin to realize the localization of brand awareness.

As the founder of integrated ceiling technology, Zhejiang AIA integrated ceiling Co., Ltd. has contributed to the integrated ceiling industry in our city.

It was under the guidance of AIA that a large number of integrated ceiling enterprises appeared in our city.

Although these enterprises are thrived in the industry, their popularity in Jiaxing is not high.

Is "BOIn" brand of Jiaxing? I always thought it was a brand out of town.

Yesterday, at the fair, many visitors made such a sigh.

As we all know, the company, which has more than 300 patents and famous trademarks in China and famous trademarks in China, is not only a native Jiaxing enterprise, but also has more than 20 provinces in the whole country, and is also sold to Korea, Australia, the United States and other markets.

"Through this exposition, our company will continue to achieve the task of recognizing and recognizing the public in Jiaxing on the basis of achieving" three levels of jump from market recognition, industry recognition to consumer recognition ".

The person in charge said.

There are a few enterprises that lack local sense of belonging.

Jiaxing Yitai Shoes Co., Ltd., the person in charge told reporters that enhancing the awareness of brands in Jiaxing is the intention of their participation.

At this fair, they brought a series of new brand sandals of the company's brand. "The products we have brought this time are carefully selected, all of which are new this year. The purpose is to make Jiaxing citizens understand the brand and product quality of the enterprises, and be able to choose our products when consuming."

Exhibitors told reporters.

The Expo has also become a platform for many enterprises to exchange with each other.

"From the perspective of exhibitors, our enterprises can look at themselves again and discover their shortcomings and advantages in the process of innovation and brand creation, so as to better invest in the future innovation and brand creation."

After visiting Meida integrated environmental protection stove, an exhibitor from the same industry sent this feeling.

For more visiting entrepreneurs, this is an opportunity for self-learning and motivation.

"At the fair, we can learn the experience of brand creation and patent innovation. At the same time, in the face of these big brothers, our enterprise innovation and brand awareness have been well stimulated."

Haiyan, an entrepreneur engaged in fastener production, said.

As for more SMEs in Jiaxing, "how to turn Trademarks into brands" is an urgent issue to consider.

Xia Niansheng, a well-known novelist invited by the fair, provided a business owner with the idea of creating a brand through a lecture entitled "Chinese brand creative strategy".

Take children's market as an example, Xia Li Sheng suggests that enterprises can use original anime stars to visualize the concept of vague brands. "Brand stories can be circulated in the form of comics, and can also be animated when the time is ripe."

The feasibility of this idea has been confirmed by the Expo.

At the fair, the "iyalin" brand clothing brought by Zhejiang IYF Textile Co., Ltd is the integration of animation games, cartoon characters and fairy tales into the clothing culture.

The 8 sets of cosplay clothing introduced by the company include cartoon characters such as "Wukong" and "Hua Xianzi", which are sought after by many visitors.