PEAK Has Been In The Forefront Of Domestic Brands.

In the just concluded NBA finals, the Lakers beat Celtic 83-79 in seventh wars in Staples Center in Losangeles, thus winning the championship of the season.

The Lakers won the championship again, and Artest became the focus of attention. Not only did he win his first championship ring, but he also benefited PEAK, a sponsor behind him.

And PEAK can put the NBA top star in his own door, and let the world have to admire its wise eyes.

I believe all basketball fans remember the summer of 2002. Yao Ming entered the NBA as a champion scholar, becoming one of the most proud events of the Chinese people. At the same time, more and more Chinese people began to pay attention to NBA.

But we have to admit that before Yao Ming entered NBA, it was almost impossible for us to see Chinese cultural elements on the track, let alone the investment of Chinese businessmen.

But with Yao Ming's accession, more and more businesses are aware of the business opportunities of NBA. Take pick, for example. In 2005, they signed the sponsorship of the NBA rockets home of Houston, so that they could enjoy their first NBA trip.

"Many overseas Chinese told me that it was the first time to see Chinese characters in the American basketball court. That year, the promotion of PEAK brand was a great turning point."

PEAK general manager Xu Zhihua said.

The sports industry is generally divided into 3 levels, one is the core level, the other is sports events, brands, stars and so on. The two is the middle level, which belongs to sports media, training and advertising, etc. three is the outer layer, which belongs to the sports industry manufacturing industry and related industries, such as casual wear.

China is very weak in the core layer, medium in the middle, and relatively developed in the outer layer.

PEAK's approach is to directly penetrate the core.

From NBA, CBA, the European Star League, the Stankovic intercontinental basketball Champions Cup, and now the signer Artest wins the NBA championship, PEAK will also have a champion spokesperson, which will greatly enhance the PEAK brand's height and popularity.

Entering NBA and signing professional players are only part of globalization. PEAK's internationalization strategy also includes establishing global R & D centers and opening up overseas markets.

Previously, PEAK has established 3 R & D centers in Beijing, Guangzhou, Quanzhou and other cities.

"The latest R & D center is built in Losangeles.

At present, the company is working with several large retailers in the United States, and is expected to open in the US in the second half of this year. "

Xu Zhihua revealed.

The hard work of planting has brought about the fruits of the present. Signing Artest not only made PEAK the first Chinese brand to enter the finals in the history of NBA, but also gained the opportunity to compete with Nike and ADI.

It has to be said that PEAK's NBA road has been at the forefront of domestic brands.