Brand Approach For Transformation And Upgrading From Fabric Merchants In Cloth And Clothing Textile City

Many fabric manufacturers

Want to clothing Industry transformation

"Over the years, I have been thinking about how to make intermediate products for others. First of all, the profit is too low, and there are too few things that can be inherited. Only by making clothes can we really build a brand and become a century old shop." At a party not long ago, Mr. Zhao, a cloth merchant in the textile city, talked with reporters about some ideas.

Many people in the Textile City think this way: make fabrics into clothes, directly face the end market, and make brands.

On June 21, three merchants of the Textile City, introduced by the relevant responsible person of the Textile City Construction and Management Committee, held a discussion with a guest of the Textile Federation Conference who had visited Keqiao before. These merchants all had a common goal of acquiring international first-line clothing brands and realizing the integration of the industrial chain from fabric to clothing brands.

　　 clothing designer

It is widely used

Wang Baoyuan, one of the top ten Chinese designers from Beijing, once conducted in-depth research on the textile city market before planning to settle in Keqiao Creative Base, and believed that there was a design market with great potential.

Wang Baoyuan visited the International Trade Center door to door. We can see that there are sample clothes in the window of each trading company. However, to his surprise, many sample clothes are sewn by ordinary street tailors at first sight, without any design elements. "It's a pity that such a good fabric and such a poor sample clothes are made!" Wang Baoyuan told the boss of a company about his idea and drew more than 20 pictures for him on the spot. The boss of the company looked at it and found it very valuable. He selected more than 10 pictures on the spot.

"It can be seen that there is still a large demand for clothing design in this place. Many merchants know that the added value of fabrics should be improved through designers." Wang Baoyuan told reporters that one merchant made clothing from fabrics according to Wang Baoyuan's design, and sold clothing while selling fabrics, which has been favored by clothing dealers.

　　 Fabric Give it a push

Can become a clothing brand

"Tianming spin ”It is a trading company in Textile City, and also has its own weaving factory to take orders from outside. "The factory has been running for more than 10 years, and I feel that if I want to survive, I must take the initiative in my own hands." The president of the company told reporters that in the second half of last year, the company began to plan and integrate the industrial chain. Not long ago, the company signed a project cooperation contract with one of the top ten national fashion designers in the Creative Building. The designer will develop a series of clothes for the company, promote the market and create a clothing brand. "In the future, our processing plant will mainly be used for the research and development of small batches and multiple batches of fabrics, provide the best fabrics to ourselves, design clothes that meet the needs of the end market, and promote the brand step by step," the company's president told reporters.

"The international garment giants basically master the key links in the industrial chain of fabric design, garment design, logistics transportation, terminal marketing, etc. Integrating this industrial chain is a direction for the transformation and upgrading of the merchants in the textile city. We hope that qualified merchants will take the lead in growing up, and we will also create a better external environment for them." Zhou Rusheng, director of the Textile Urban Construction Management Committee, said.