Teenager Clothing Becomes A Blank In Clothing Industry

At present, the competition in China's clothing market is unprecedentedly fierce. Children's wear, formal wear, uniforms, casual wear, sportswear... various clothing stores of various varieties and grades are flooded in the streets. On the surface, it seems that no matter what clothing store is opened, it will be trapped and besieged by competitors. However, after several field visits and calm analysis, it can be found that there is still a gap in the seemingly saturated clothing market - youth clothing. ?

With the increasing economic level, people's consumption demand has been sublimated from food and clothing, survival to spiritual and cultural enjoyment. Even children from ordinary families have begun to have the ability to consume independently. Therefore, the consumption strength of the youth group is slowly emerging and showing an upward trend.

Teenagers are always one of the most knowledgeable groups in the society about fashion culture. In the beautiful youth of flowering season and rainy season, they began to pay attention to appearance and their own image, and clothing can best show their personal charm and aesthetic taste. A related questionnaire survey shows that nearly 80% of teenagers choose clothing as their first choice when choosing consumption types, followed by food, entertainment, etc. This group of people aged between 16 and 26, both in behavior and thought, are more self-conscious, more assertive and attach more importance to the quality of life than the previous generation. The brightness from inside out is the focus of their attention after studying and living.

However, we often hear complaints from parents: the height of adolescent children grows rapidly, and they need to change new clothes every year or even every quarter. However, it is not cost-effective to buy so-called international first-line brands in the mall, and it is too naive to buy children's clothes in large sizes. There is always a gap between children's clothing and adult clothing in major shopping malls, that is, the lack of youth clothing. The phenomenon of teenagers' clothing gap has baffled many parents and made children at this age face the embarrassment of buying clothes.

It is precisely because of the market potential of teenagers' clothing that boys and girls' clothing focuses on this group. Ruitai Jinshi Clothing Beijing Co., Ltd. has not only created one style after another personalized and fashionable clothing for teenagers, but also their shopping guides will teach teenagers the concept of color matching and tell them how to dress. Therefore, boys' and girls' clothes are more widely favored by young people.

According to an "annual demand survey of the clothing industry" and "development trend of the global youth clothing market", the youth sector of China's clothing market is worth about 190 billion yuan. This shows that teenagers' clothing will become the mainstream consumption trend in the next decade. To attack teenagers' clothing is to seize the largest wealth market.

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