Singapore: Asia Fashion Platform

"In the past 20 years, the textile and garment industry in Singapore has changed dramatically -- from the single pursuit of industrial mass production to the emphasis on innovation and emphasis on design creativity."

Pan Yaoquan, President of Singapore textile and Apparel Association, said that the Asian Fashion Exchange season not only provided a platform for Singapore's fashion industry, but also brought opportunities for cooperation and brand promotion.

In April 2010, the Asian Fashion Exchange season was set up by the Singapore International Business Development Council, the new Bureau, the Singapore Tourism Bureau and the private sector.

This annual event aims to help the fashion industry develop a solid foundation for Asian local design talents, stimulate domestic and foreign market demand for fashion brands in the region, and build Singapore as a gateway to Asian designers and fashion markets.

The organizers held Blueprint, Asian Fashion summit, Audi Fashion Festival and a series of fashion design competitions to explore local and Asian design talents.

Last March, in order to better understand Singapore's local fashion

The Asian Fashion Exchange season has met some of the needs of the industry, including some B2B and B2C talent development programs to foster talents in the local and Asian regions.

With the increasing market potential of Asian fashion industry, there are many talented people in the fashion design industry. The Asian Fashion Exchange season is becoming the top fashion activity in Asia.

Blueprint: customized B2B platform for fashion

Blueprint is a fashion trade fair for regional and international fashion experts. It aims to bring together the best designers and international buyers in Asia.

The Blueprint, which was held in F1 repair station building in Singapore from April 29th to May 1st, was planned by Mercury and sponsored by the Singapore textile and apparel chamber of Commerce.

Nearly 50 exhibitors from surrounding areas and European and American countries bring evening dress, dress, fashion and clothing series, and high-end jewelry and accessories to 1000 buyers and tourists.

In May 1st, the event was open to the public in the form of Blueprint clothing market.

This ticketing activity provides consumers with an opportunity to experience many high-end brands that have not been formally settled in Singapore.

It also provides an opportunity for these brands to test brand value in the Singapore market.

"Through the fashion trade show and the Asian Fashion Exchange season series of activities, reflects our diversified development of the local fashion industry.

Through Blueprint, top designers from Singapore and Asia can display their latest works and exchange ideas on the same platform, and create more new areas that meet the needs of the international market. "

Chen Chunjin, deputy director of the Department of life and fashion industry of Singapore International Business Development Bureau, said: "this exhibition is centered around Asia, and provides the best designers in Asia with the ability to display their talents while providing access to the international market.

As Blueprint attracts more buyers and business partners every year, the international fashion industry can also regard Singapore as a trading platform for developing the Asian fashion market.

Asian Fashion summit gathering in Asia

The first Asian Fashion summit hosted by the Singapore textile and Apparel Association, which lasted from April 28th to April 30th, attracted more than 200 fashion industry elites, including senior management, creative director, chief designer of fashion retail brand, brand manager and professional fashion buyer.

The Asian Fashion summit aims to bring together professionals from Asian fashion industry to provide platforms for exchanging ideas, expanding networks, and exchanging trends and business strategies in Asian fashion industry.

Participants participated in various seminars and forums, covering topics such as fashion brand building, fashion trend prediction, environmental fashion elements, and how to deal with smarter consumers.

In addition, the second Audi Fashion Festival (AFF) flashes back from April 28th to May 2nd in Yi An City.

Last year's opening show was Christian Lacroix's spring and summer 2009 Haute Couture show. It was also the first luxurious custom costume show in Orchard Road history.

It has become the focus of fashion in the past, and has accumulated strong popularity. It also has a far-reaching impact on fashion and clothing design in Singapore.

This year, there are star studded parties in the international top and top designers' show. Supermodels and celebrities will appear on the red carpet.

Last year, several newly opened shopping malls made the orchard road less than 3 kilometers prosperous.

The Orchard Central is positioned to be younger and designer. Irregular architecture and interior design completely subvert the concept of conventional shopping malls. Public spaces are designed to be open and spacious. Whether it is the world's first indoor climbing wall or pparent elevator, they are very imaginative; shops are designed very compact, allowing people not only to take a detour, but also to brush away with the works of many artists, such as the Japanese pop queen's weeds, the Singapore blind artist Wei Mingfu, and so on.

The 7-8 floor open-air terrace and the 11-12 story roof space create the illusion of a high altitude restaurant.

The largest LV flagship store in Asia is located in ION Orchard. There are many series of Limited clothing, shoes, sunglasses, watches and leather goods in Singapore, and it is only limited to the exclusive sale of LV shop at ION Orchard. The service is also in place. Even the toilets have exclusive VIP guests.

There are 335 brands and more than 20 world brand flagship stores.

ION Orchard is connected to the subway, so there are many brands that are suitable for young people. The four level organic food supermarket is also in line with the current trend of healthy eating.

"International fashion experts have discovered great opportunities in Asia.

Singapore's strategic geographical location is an ideal place for fashion exchange hub and springboard.

Pan Zhengzhi, director of shopping and food division of Singapore Tourism Bureau, said: "on the basis of the mature" business association award "tourism, Singapore provides a unique platform for the fashion industry, so that leaders of the fashion industry can converge and exchange ideas and products.

He believes that the momentum of the Asian Fashion Exchange season will attract business and leisure tourists to Singapore.

"As a new brand, the Asian Fashion Exchange season takes time to grow and take root in the minds of fashion people.

Just like New York and Milan fashion week, after many years of development, it has become the highlight of the industry.

We hope that the Asian Fashion Exchange season can also quickly enter the trend of the industry and become the hub of regional fashion convergence.

As long as we adhere to our philosophy and development direction, the Asian Fashion Exchange season will not only promote the development of the industry, but also integrate various elements to lead the fashion industry in this region to further enter the international fashion stage.

In order to further expand the influence of this event, the Singapore Tourism Board has created the "Asian Fashion Exchange season" thematic page on its recently launched interactive intelligence platform (www.yoursingapore.com), so that visitors can understand and experience various fashion events online by landing on the website.

Although Singapore has a limited number of famous brands in Singapore, although there are many fashion brands in Singapore, there are still a lot of local brands.

"Have you ever wanted to escape everything and feel free?" this is the comfortable feeling of Island Shop, a local clothing brand in Singapore, who wants to give customers.

Island Shop uses touch sensitive, breathable natural silk, cotton and other materials, with wax and dyed cloth, India sari and other strong folk custom material and design, creating a natural feeling of returning to nature. Wearing Island Shop is like wearing a good holiday mood, and also gives off a beach breeze.

Alldressedup is also a unique fashion brand in Singapore. It shows the charm of free and confident and displays the confidence and fashion of modern urban women.

The clothing brand made by Singapore fashion pioneer Chen Liyin is excellent and inexpensive, and has successfully entered the international boutique market such as New York Saks Fifth Avenue and Hongkong Lane Crawford.

The fashion design competition held in April was organized by the Singapore textile and apparel chamber of Commerce. The private sector invested in developing and cultivating the best design talents in Asia and attracting local designers to build their own brand production base in Singapore.

This competition shows outstanding works of outstanding fashion designers in Singapore and Asia.

They compete for high prize money and attractive internship opportunities in Asia's leading fashion institutions.

In addition, the winners received guidance and resources, and he / she will design and produce their own series and show them to all international audiences in the next Asian Fashion Exchange season.

"In any mature fashion capital, the successful and perfect fashion industry is a powerful magnet for design and creative talents.

This design competition provides a showcase for many aspiring designers and fashion stars to connect with international brands and make a brilliant platform.

Through this competition, we hope to attract local talents to further strengthen and consolidate Singapore's position as Asia's fashion design center.

Ji Aina, director of life and Materials Bureau, said.