Zhejiang Shoe Enterprises Group Up To Explore ASEAN Market (II)

Zhejiang enterprises face domestic competitors

At present, under the situation that European and American countries have used various barriers to implement trade protectionism, developing emerging markets has become an inevitable choice for many domestic export enterprises. In the competition of ASEAN market, Zhejiang enterprises are facing competition from other domestic enterprises.

Take shoes for example, Wenzhou Shoe enterprise However, influenced by anti-dumping duties, Wenzhou's shoe exports to the EU have declined for two consecutive years. Wenzhou shoe enterprises have increased their efforts to explore the ASEAN market in order to ease the pressure on the EU market. For example, the number of safety shoes exported by Sena Group to ASEAN is growing at an annual rate of 30%. At the same time, Fujian Shishi, Quanzhou and other places have also introduced policies to encourage local Shoe enterprise Increase export to ASEAN. Quanzhou actively organizes local enterprises to participate in Malaysia China Commodity Fair and Singapore Fujian Commodity Fair, and encourages enterprises to set up marketing agencies or offices in ASEAN. In the Philippines, there are many Chinese from Shishi. Shishi textile and clothing enterprises have used these overseas relations to carry out more in-depth cooperation.

Guangxi, located at the junction of South China Economic Circle, Southwest Economic Circle and ASEAN Economic Circle, is the frontier of China ASEAN Free Trade Area. The local government is striving to build a commercial logistics base to expand the ASEAN market. Like Nanning South China City, which has invested more than 12 billion yuan, the first phase of the project will be basically completed and put into operation in March 2011. In terms of agricultural products, Nanning is building the first large-scale agricultural products processing and logistics park in Guangxi - Nanning Jinqiao Agricultural Products Wholesale Market. It is planned to build it into a large-scale agricultural products wholesale logistics center and clean vegetable processing and distribution center covering Nanning and its surrounding areas, radiating the southwest, facing Southeast Asia and other international markets.

Last week, the largest overseas commodity exhibition ever held by Wenzhou "going global" - Malaysia China Wenzhou Famous and Excellent Products Expo opened in Ipoh, the capital of Perak, and more than 160 Wenzhou enterprises' famous and excellent products were collectively unveiled, which is the largest exhibition held by Zhejiang Province in ASEAN in recent years.

After the official launch of the China ASEAN Free Trade Area on January 1 this year, the import and export trade volume between Wenzhou City and ASEAN has grown rapidly. According to the data from Wenzhou Customs, from January to May this year, Wenzhou's exports to ASEAN reached 346 million dollars, up 20.57% year on year. Many enterprises in Zhejiang are making great strides in opening up the emerging market of ASEAN.