Behind The Scenes Of The United States And The Film Industry (2)

However, negotiations still have difficulties.

DreamWorks is strict with the role image and is not allowed to change at will.

Before Nike, BMW, Pepsi Cola and other companies cooperate with Hollywood, only directly printed on the product image.

"We are a garment enterprise. If we simply print the character image and have limited creativity, the sale of clothing will be reduced."

Zhou Long said, the significance of strategic cooperation is that we can change their image, and will add and subtract the image in the film according to the demand of clothing design, showing interesting and interesting ideas.

Of course, except racial discrimination, reactionary violence and bloody violence.

In addition, the United States will help to promote DreamWorks films in China, and DreamWorks can also be sent.

JeffreyKatzenberg, founder and chief executive of DreamWorks, said: "we are impressed by Metersbonwe's motto" no ordinary way ", because this motto applies to our company as well.

What's interesting is that since the beginning of this year, our two companies have run 15th anniversary, and we are all proud of the achievements achieved in this short 15th anniversary. "

In the interview, SheilaClarke said: "the image created by DreamWorks encourages people not to follow the crowd, to publicize their individuality and to go their own way, which fits Metersbonwe's corporate slogan and makes our cooperation seamless.

Moreover, Metersbonwe's full of interesting and imaginative live show, through the carrier of clothing, has injected life into cartoon characters. We are very excited.

Expect

If Mei bang and Transformers 2 cooperate only to test water, then the strategic agreement with DreamWorks opens a window to the way of brand marketing.

Wang Quangeng, general manager of the company, said that "Transformers" is a small test knife. In the nearly 3000 stores in the United States, only 178 stores sell the product, but they sell about 2000000 products, and the sales volume of the whole series exceeds 100 million yuan.

At the same time, through the network and other forms, get about 30000000 people's attention.

"This data is amazing. The amount we have done in two years is completed in a quarter."

Zhou Long was very excited about the result. According to the calculation of the company, during this period, the sales volume of a shop in Guangzhou accounted for more than 35% of the total sales volume; the shop of Nanjing East Road in Shanghai sold a Transformers T-shirt every 2-3 minutes on the day of the film.

According to the company's original plan, the best return for this project is "every 1 yuan can bring 1 yuan."

Transformers 2 has brought many praise to the company. The whole process has been included in the curriculum case of CEIBS.

At the end of last year, Zhou long came to power as the only Chinese company to win the award at the authorized business conference hosted by the Asian Licensing Association and the Hongkong Foreign Trade Bureau.

"When everyone was speaking English, a voice from China suddenly appeared, which made the Chinese media and enterprises on the stage very excited."

Zhou Long said that the reason for winning the award is that the other authorized Chinese enterprises are mostly productive enterprises. They only pay attention to the market channel, simply make the authorized image into products, and have no further development and change.

The United States as a light asset company, focusing on the network and offline brand marketing, from the initial product development to terminal sales, attaches importance to the whole brand operation process.

However, negotiations still have difficulties.

DreamWorks is strict with the role image and is not allowed to change at will.

Before Nike, BMW, Pepsi Cola and other companies cooperate with Hollywood, only directly printed on the product image.

"We are

In addition, the United States will try its best to assist DreamWorks films in the promotion of the country, and DreamWorks can also send designers to make costume designs for the United States.

There are no commercials in American cartoons, but the United States will still surprise you in the movie.

"The content can not be disclosed, which is the first attempt of DreamWorks since its establishment."

JeffreyKatzenberg, founder and chief executive of DreamWorks, said: "we are impressed by Metersbonwe's motto" no ordinary way ", because this motto applies to our company as well.

What's interesting is that since the beginning of this year, our two companies have run 15th anniversary, and we are all proud of the achievements achieved in this short 15th anniversary. "

In the interview, SheilaClarke said: "the image created by DreamWorks encourages people not to follow the crowd, to publicize their individuality and to go their own way, which fits Metersbonwe's corporate slogan and makes our cooperation seamless.

Moreover, Metersbonwe's full of interesting and imaginative live show, through the carrier of clothing, has injected life into cartoon characters. We are very excited.

Expect

If Mei bang and Transformers 2 cooperate only to test water, then the strategic agreement with DreamWorks opens a window to the way of brand marketing.

Wang Quangeng, general manager of the company, said that "Transformers" is a small test knife. In the nearly 3000 stores in the United States, only 178 stores sell the product, but they sell about 2000000 products, and the sales volume of the whole series exceeds 100 million yuan.

At the same time, through the network and other forms, get about 30000000 people's attention.

"This data is amazing. The amount we have done in two years is completed in a quarter."

Zhou Long was very excited about the result. According to the calculation of the company, during this period, the sales volume of a shop in Guangzhou accounted for more than 35% of the total sales volume; the shop of Nanjing East Road in Shanghai sold a Transformers T-shirt every 2-3 minutes on the day of the film.

According to the company's original plan, the best return for this project is "every 1 yuan investment can bring 1 yuan profit."

According to the US state source, "the cost of the whole project, namely the license fees and advertising fees, will add up to 8 figures".

If the profit margin of each garment is calculated at 40-50%, the sales of the Transformers will meet expectations.

Transformers 2 has brought many praise to the company. The whole process has been included in the curriculum case of CEIBS.

At the end of last year, Zhou long came to power as the only Chinese company to win the award at the authorized business conference hosted by the Asian Licensing Association and the Hongkong Foreign Trade Bureau.

"When everyone was speaking English, a voice from China suddenly appeared, which made the Chinese media and enterprises on the stage very excited."

Zhou Long said that the reason for winning the award is that the other authorized Chinese enterprises are mostly productive enterprises. They only pay attention to the market channel, simply make the authorized image into products, and have no further development and change.

The United States as a light asset company, focusing on the network and offline brand marketing, from the initial product development to terminal sales, attaches importance to the whole brand operation process.