Royal Swedish Influence On Design And Fashion

On the afternoon of 19 afternoon, the princess of Sweden will hold a grand wedding ceremony in the Cathedral of the center of Vitoria. The seminar on the theme of the Royal influence on design and fashion will be held in Stockholm on the 16 th in.

Speaking of design and fashion, Sweden was influenced by French fashion in the early days. It is usually the introduction of fashion by royalty from abroad, and then spread in China, and fashion can often enter ordinary people's homes.

As early as the early twentieth Century, Sweden was already very modern, and people liked tradition very much.

Alden, the head of SVENSKT TENN, a famous design company, said that the mainstream of Swedish design is to preserve tradition while modern elements should be added.

Therefore, the best design is the combination of tradition and modernity.

The design of a family should be people-centered, with comfort and elegance as its purpose.

Therefore, it should be an organic combination of all kinds.

Philip, the Swedish prince, likes design very much. Meanwhile, Prince Madeleine and sister of Vitoria are very fond of fashion.

Speaking of Swedish fashion, the fashion week leaders who will be held in August will say that the real popularity of Sweden's fashion is only in the past 10 years.

As we all know, the development of high technology in Sweden is the pillar of the national economy.

But in recent ten years, clothing design and furniture design has become a new growth point of economic growth.

Swedish fashion is influenced by Paris and London, and closely combined with its own reality.

Therefore, Swedish fashion style is basically concise, bright, quality and reasonable price, which can be consumed by most middle class.

Fashion design takes into account both climatic factors and time and situational factors. Therefore, it can basically meet the needs of office workers and enter nightclubs. The fashion in Sweden also pays much attention to the long duration, not to wear only one season, but to continue for several years.

Welfare said that Swedish fashion design also attaches great importance to social responsibility.

For example, from cotton production to pportation and clothing production, enterprises should pay attention, because cotton production causes death and injury every year because of pesticide poisoning. Clothing may also be affected by pesticides, so designers and designers should pay attention to how to fulfill their social responsibilities.

One example is the PUB company and the media co design six sets of costumes to prepare for the princess's wedding. But the result is that they decide to auction the clothing and give the proceeds to the foundation set up by the princess after marriage to serve the youth.

Finally, a museum of Royal costumes was bought by the Gothenburg Museum.

This example shows that companies must do everything possible to do good deeds, fulfill their social responsibilities, and increase profits by 12% in the process.

In short, Sweden's fashion is taking shape. When the financial crisis is coming, it is expected that it will be greatly affected, but those companies that focus on innovation and corporate social responsibility actually get much more revenue than expected.

The reason is that these companies really study the core value of clothing and people's needs, continue to weave the dream for people, and maintain a hope and hope in the crisis, and can afford it.

As a result, many Swedish fashion companies have stood the test of crisis.

In addition, participants said that the Swedish princess wore a Swedish brand, and played a good promotional role.