Red Kid: From B2C To B2F
"We are standing by one stop.
Mother and infant
The B2C e-commerce company on the supply platform is pformed into a one-stop family shopping platform B2F (F is Family's short cut, representing family) e-commerce company.
At the 6th anniversary birthday celebration of red children held recently, the chairman and CEO Mr. Xu Peixin said.
Unlike those large and comprehensive platforms, Xu Peixin believes that the red child maintains a dedicated vertical web site in every field of business.
Through the "catalog sales + e-commerce" mode, red children began to tap their own channel value horizontal development.
At present, the trial of red children is based on mother and infant oriented fashion make-up, healthy food, nutrition and health care, life category and other fields, and has created specialized brands respectively. The target customers obviously expand from direct targeting to women and children to family shopping.
After 6 years of development, red children already have the largest volume of direct investment products in China, one of the largest call centers in China's B2C field and the largest logistics distribution company in China's B2C field.
Xu Peixin did not comment much on his competitors, but he said that the red kids never did.
TaoBao
As a competitor.
He thought, as a
Taiwan, if there are problems of tax evasion, smuggling of goods and rampant fakes, it will not be the best choice for rational consumers.
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