Under Pressure Of Multiple Pressures, Export Shoes Enterprises Are Undergoing Pformation (1)

RMB appreciation,

The Wallace family lives in Monroe, Louisiana.

On the official website of the more than 50 thousand people's city, it is announced that their greatest tourist attraction is that visitors can enjoy a cup of coffee and a croissant at sunrise, that is to say, there is nothing here.

But for local residents, WAL-MART has everything.

Mrs. Wallace often went to the supermarket with WAL-MART, family dollar store (FamilyDollarStore) and Brooke Hill (Brookshire 's).

Monroe has more family dollar stores than WAL-MART, but she prefers to buy WAL-MART's weekly food, because "there are more people there, fruits, vegetables and meat are always fresh, and their prices are the cheapest in the city".

"If you don't have WAL-MART, you don't need it at all."

Like many people living in small towns in the United States, she put this phrase on the lips.

The WAL-MART Super Center on Louisville Avenue, Monroe is one of the 79 super centers of Luis Anna S.

There are about 142 thousand products in the WAL-MART Super Center, and there are about 500000 products on WAL-MART website that allow customers to choose at will and distribute them to customers free of charge to their nearest super centers for free.

Whether it's a small town or a big city, WAL-MART keeps making "made in China" - most of which do not even have the name of the production plant. The product has only one bar code, which represents "I belong to WAL-MART" - to the US family. This is not because of changing the slogan from "everyday parity" to "saving money and living better".

Like its sensitive customers, this family

WAL-MART has direct orders with more than 5000 factories in more than 2000 suppliers worldwide, including about 4000 factories in China.

Even after the financial crisis, the floating range of the figure is less than 20%.

Trading companies like WAL-MART in China have been making "made in China" the most important source of their price competitive advantages and profits for many years.

As of November 2009, China's share in the US import market reached 23%, according to CIC's research department.

So, the day of the Wallace family began with the coffee machine made in China, and it ended in the quilt cover made in China. It was filled with more things from China: clothes, shoes, hair dryer, MP3, decorative jewelry, photo frames, telephone, greeting cards...

But now their lives may be faced with variables - the cheapest goods may no longer be MadeinChina.

In June 19, 2010, under the pressure of heavy appreciation, China announced that it would enhance the elasticity of RMB exchange rate, which is the re exchange rate reform of RMB after China's floating exchange rate system in July 21, 2005.

this time

According to the estimation of CICC's research department, the industry with higher export dependence and higher domestic cost, such as textile and garment manufacturing, has a domestic rate of over 80%, which is obviously higher than that of other industries.

If the appreciation of RMB is 5%, the export cost of US dollar will rise by 4%.

"In Dongguan, the order of enterprises can be achieved in August and September, and many small businesses are not too brave to take orders."

Wen Haibin, manager of the world shoe industry (Asia) headquarters base in Dongguan, can still remember the scene of the collapse of Dongguan shoe factory when the financial crisis came. "The most worrying thing for manufacturing factories is to have emergencies. Once they appear, they will lose all their profits in the first half of the year."

At 7:30 on June 2nd, in the production workshop of Warburg footwear in Dongguan, some workers wearing different color uniforms were doing the last working procedure on the production line.

At this time, most of the workers have left the workshop, and the floors are usually quiet.

As one of the world's top women's shoes foundries, Warburg shoes on Wednesday nights will give their workers a holiday, which makes the 7 day working cycle does not look so long.