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Clothing Brand &Nbsp; Spokesperson Effect Inventory

2010/7/2 15:42:00 57

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Improve the grade type:

In 2001, faced with the increasingly serious pformation situation, after six months' research, Li Lang decided to take "business casual men's clothing" as the market segment and employ Chen Daoming as the spokesman of the image.

The spokesperson has brought huge returns to the market, and sales have increased several times in two or three years.

In 2003,

brand

With the continuous development of Qipai Menswear, it is time to change the spokesperson.

Therefore, Jet Li signed up as the new image ambassador of Qipai.

Not long after, Jet Li made a nearly American film advertisement for seven cards in Hongkong. The original "Chinese collar" Menswear, which was originally worn by the seven brands, was popular throughout the country.

Gathering popularity:

A few years ago,

Smith Barney

At the beginning of the heyday, students wearing American state clothes were everywhere.

When asked why the United States was chosen, the answer was surprisingly similar - because of Jay Chou.

In 2008, Smith Barney created a new brand Me&City, and the spokesperson invited Wentworth Miller from the prison break.

In 2009, the United States invited Willber Pan, Angela Chang and Jay Chou to speak together.

In 2008, Semir, who positioned "Chaoshan costumes", replaced the former spokesperson Nicholas Tse and Twins, and signed with Show Luo and Super Junior-M, both of whom were popular in China and South Korea.

Transmission concept:

In early 2010,

Seven wolves

The brand new slogan of "pursuing life and men is more than one side" has been put forward. It also subverts the normal practice of the traditional image spokesperson. He skillfully invites Honglei Sun, Chang Chen, Hu Jun and Zhang Hanyu to win the four famous movie kings, and the famous director Lu Chuan endorsement brand.

Join hands with successful celebrities in different fields and skillfully express the core values of "men are more than one side".

In March 2010, Li Bingbing, the new Jin Ma movie queen, was the spokesperson of the Adidas women training series "Me, Myself".

Mr. Bi Baoyuan, vice president of Adidas Greater China market, said that Li Bingbing's success is a good interpretation of Adidas's "no impossible" brand spirit. We hope that through such a clear image, we can better convey the concept of "Me, Myself" to female consumers.

Emotional input:

In November 2009, the love Group officially announced that Gong Li was the spokesman of the image of admiration.

In fact, as early as 2000, when Gong Li filmed "the golden belt of the city", she began her first collaboration with admiration, and gave her a deeper understanding of the design skills of Chinese original underwear brand.

In 2007, Gong Li was invited to attend the film festival as the 60th anniversary Cannes Film Festival. In the exclusive interview time, Gong Li specially changed into a black lace coat made of custom.

Therefore, the formal cooperation between the two can be achieved.

In April 2010, the online shopping brand VANCL announced the signing of Han Han and Wang Luodan as brand spokesmen.

VANCL said that Han Han was not worried about the controversy, that is, the sword to take the lead and break the rules.

The founder and CEO of the brand is to say that Internet companies are bound to break the rules and express their appreciation of the Internet spirit represented by Han Han.