Brand Positioning Of Men'S Clothing
Act as
China garment industry
The CHIC exhibition of wind vane has faithfully reflected the changes of the industry and the expression of the market. Ningbo suits, Wenzhou business dress and Quanzhou jacket have all taken the lead of CHIC.
At this year's CHIC exhibition, what kind of look is the menswear brand coming out of the financial crisis?
Men's wear
The big booth must be multi brand.
This CHIC exhibition has such a prominent phenomenon:
Brand operation
More and more is group manipulation. Behind a new brand is often big groups and big consortia. It has become a trend to occupy various segments by multi brand operation.
No wonder the organizers of the organizer lamented during the exhibition that most of the booths were mostly multi brand businesses.
With more than ten brands of Shanshan Group and President Zheng Yonggang, it is undoubtedly the most famous "tide maker".
When entering the men's wear hall, many spectators feel unfamiliar with the "S2" brand. However, as you go closer, you can see that the wall of the "multi brand and internationalized" brand LOGO shows its eyes: Lecoqsportif, Smalto, QUA, renoma...
It turned out that this is the "site" of Shan Shan.
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