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Step By Street, China's Street Wear Wears 30 Contestants.

2010/7/3 10:01:00 64

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Step by step show?

Bu Zhi Ba

New progress has been made in Chinese street wear.

The reporter recently learned from the Organizing Committee of the Chinese street wear of step by street. After more than a month's intense selection, through the online voting and expert voting two ways, China's street wear was launched in May, and the 30 shortlisted contestants were officially released.

"On the whole, the entries of the finalists are very good.

Whether it is from the personal temperament or image, or the style and collocation of the costumes, there is basically a sense of the street, which embodies the elements of street culture and accords with the requirements and purposes of our contest.

In the next round of selection, they will also select more outstanding works to guide the contestants to the streets.

Clothes & Accessories

The concept of "wear and ride" has a clearer understanding and understanding, inheriting Street clothing culture and promoting the spirit of street culture.

The finalists were delighted and supported the spread of street culture.

"Really! I'm so happy! I didn't think I could be finalists! Thank you very much!" thanks to the call of the organizing committee, the contestant from Fujian, who was nicknamed "Xiao Lei", was overjoyed. I couldn't believe my ears.

Xiaolei told reporters that she is a sophomore from a university in Fujian, because usually less classes, so time is basically spent on the Internet, watching the news, listening to music, the most favorite is to browse the most fashionable, the most fashionable information.

"At that time, I saw the contest information on a forum. I didn't have much interest in it at the time, but when I saw so many rich prizes, I felt itchy.

I thought it was a deceptive thing, but when I checked it online and saw a lot of information about the competition, I felt relieved.

As a result, I uploaded the photos in a minute. I didn't think I was included in the competition! "Xiao Lei said she would continue to participate in the semi-finals competition, upload more pictures with her own style, and support the inheritance and development of Chinese street culture with her own actions.

"Of course, I have another goal, which is to get a Iphone phone!" Xiao Lei said witty.

According to the introduction, in order to make the young friends fully appreciate the charm of street culture, the first brand of Chinese style sports is -

Bu Zhi Ba

(China) Co., Ltd. in conjunction with the current trend of fashion, started in mid April this year, step by step, step by step.

Since the start of the competition, the competition has been supported by the majority of netizens and the love of street culture friends. At present, more than one thousand athletes from all over the country have entered the competition.

"At the moment, most of the contestants come from the undergraduate colleges and universities, and this is exactly the target consumer group who accords with the product of step by step."

The head of the brand Department of the Department of general merchandise told reporters that among the five provinces, Fujian, Sichuan, Shandong, Shaanxi and Hunan accounted for more than 80% of the total number of entries.

"Next, we also carry out a series of publicity and promotion, let the activities out of Fujian, into the campus, to the streets, so that more young friends fall in love with street culture, and love the sports brand of step by step!"

Wearing a competition is widely concerned, and offline activities come into campus.

Therefore, the company launched its promotional activities in mid May.

In addition to online advertising, mass media and forum posting speculation on line every month, some colleges and universities across the country are also posted on the line.

"We specially printed tens of thousands of large event posters and sent them to the dealers (agents) and stores in all over the country.

At the same time, we also walked into the campus, and took the poster posting and folding payment to the colleges and universities in several key areas of the market, pointing to the spread of the first brand of street style sports.

The head of the above step leader told reporters.

In order to better convey the idea of street culture movement in step by street, step by step will start the street shooting activities in the end of May. Step by step has chosen several of the most fashionable and fashionable street people (teams) in China as its brand spokesmen.

"The whole plane shooting is about to start.

At that time, they will be wearing the most fashionable new products of gazhi, and go to several big cities in the country to go to the streets and go to the crowd to shoot live. This will surely attract the attention of consumers, and it is also a good brand communication event for the brand of "step by step."

Step by side said.

According to the introduction, over the years, the brand has followed the pace of the times and seized the characteristics of the younger generation of consumers in pursuit of fashion and pursuit of individuality, so as to seize the opportunity to combine street culture with sports.

In 2010, the company launched the brand strategy of "hot fire". From the aspects of brand, product and channel, it further spread the mission of "promoting the progress of street culture in China", focusing on building the first brand of street style sports in step by street.