The Case Of "Walking Into World Expo" Has Won The "Outstanding Public Relations Award" In China.

The awarding ceremony of the Ninth China best public relations case competition, known as the "Oscar" of the Chinese public relations industry, was held in Beijing InterContinental Beijing Beichen Hotel on the evening of 2.

The Shanghai World Expo Coordination Bureau's "walk into World Expo - China's 2010 Shanghai World Expo promotion campaign" case won the highest award "outstanding public relations Award".

He Luli, vice chairman of the Standing Committee of the National People's Congress, attended Shanghai.

The award ceremony of the best public relations case competition is one of the important agendas of the 2010 China International Public Relations Conference with the theme of "innovation responsibility".

In 2010, the China International Public Relations Conference was held in Beijing in from July 1st to 3rd.

Li Daoyu, President of China International Public Relations Association, delivered a speech at the opening ceremony, including guests from the diplomatic, news and business fields, as well as more than 50 distinguished guests from China and foreign well-known enterprises, international public relations company CEO and famous public relations scholars.

The delegates exchanged views on topics such as "building a responsible country image", "changing the vision of the times" and "carrying out the responsibilities of public relations in the era", and discussed the development trend and social responsibility of China's public relations industry under the new situation.

According to Zheng Yannong, executive vice president and Secretary General of the China International Public Relations Association, China's best public relations case competition was established by the China International Public Relations Association in 1993 and has been held successfully for 9 years.

In the past 18 years, the organizers drew on the experience and standards of the world gold medal competition, summed up the latest achievements of China's public relations market, and promoted the professionalization, specialization and standardization of China's public relations industry.

At the same time, the rules and standards of competition review have been constantly improved and enriched. This competition has become the most authoritative brand competition and professional standard in the field of Chinese public relations.