Harbin Shoe Market "Discount" Has Become A Norm (Two)

During the interview, many citizens reflected that the price of sandals this year is 20% higher than that of last year. However, some people have found that the price increase is only the price of shoes, not the final "paction price".

Jing Wong, a citizen of Harbin City, said that if the price of a shoe was not discounted and sold at the original price, she would not buy sandals. "A pair of shoes can wear for two months at most, and I only earn 1200 yuan a month.

However, I find that shoes are always on sale, even if the new ones are not available for two weeks, the price will be discounted, so I can save a lot of money every time I am patient.

Among the citizens, some citizens are unable to restrain themselves and rush to buy shoes.

A woman in Harbin city bought a women's sandals at a Daphne counter in early June. At that time, the shopping guide recommended: "this shoe has just been on the market for a week, it is the latest model, and the price is not expensive, it can play ten percent off."

Miss ho immediately spent 308 yuan on this sandal.

After more than ten days, Ms. ho came to the counter again and found that the sandals had been sold for 50 percent off, and the price was only 179 yuan after the discount.

Ice City

Why do shoes sell on the market? The reporter interviewed a number of businesses to understand that first, the shoe discount is a reflection of "overproduction" - the production of shoes is very large, and the competition pressure of brands is large, so we have to start early discounts and occupy limited market.

Secondly, another reason for the "discount" is a marketing tool for merchants. The business price is high, but the actual price is too high, which is far higher than the cost. Then, a discount marketing campaign is used to make consumers feel that the discount shoes are very "cost-effective", so as to attract consumers to buy.

Again, shoes are expendable products, styles and materials are upgrading every year. They are not sold this year. They will not be sold next year, and once the shoes are overloaded, the cortex will change easily. There are still problems such as pportation and preservation of the backlog shoes. These will increase the cost of the business, and businesses will choose to discount early, return the funds and start the next season's shoes.

Therefore, this creates the "discount" strange phenomenon of ice city shoes market, the discount price of shoes is high, and the public does not buy it.