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    Similar Price Clothing Display Skills Inventory

    2010/7/3 16:03:00 63

    Clothing Display

    How to display clothing at the same price or similar price?

    How can we match the features to give consumers the desire to buy?

    Xiaobian to recommend some display skills, I hope you can apply in the shop's clothing display.


    1. Contrast clothing display


    It refers to the design, composition, lighting, decoration, props, display cabinets and exhibition stands in contrast to the design, composition, lighting, decoration, props, showcases and exhibition stands, so as to form the contrast between the display objects, so as to achieve the display effect of primary and secondary distinctions and mutual display, so as to achieve the purpose of highlighting new products, unique products, promotional products and other main products.


    The characteristics are: strong contrast, prominent center, and obvious visual effects, which greatly enhance the expressive power and appeal of clothing displayed on display.


    2, repeat clothing display


    It refers to the same commodity, decoration, POP and other clothing display subjects or logo, advertisements, etc., which appear repeatedly in a certain range or on different clothing display surfaces. Through repeated emphasis and suggestive means, the customers' visual perception of clothing products or brands can be strengthened.


    It is characterized by repeated visual impact on the customer, resulting in many intensification in the sense and impression, and the suggestive effect of "the product is the only choice", which can leave a deep impression on the customer.


    3, object clothing display


    It means: by highlighting the function and characteristics of the product, or by using advertising, props and mobile landscaping means, it emphasizes the target customers of products, so that the exhibition and publicity have clear objectives, and can strengthen communication with customers, help to improve the affinity with customers, and achieve the role of attracting customers' interest and goodwill.


    The characteristics are: clear objectives, prominent themes, strong signs, and concentrated influence, so that customers have a sense of belonging and intimacy.


    4, the level of clothing display


    It is different from the same selling point, different products and consumption needs of the same brand, according to a certain classification method, the order is placed in order, so that customers can quickly determine their purchase goals, and make convenient and quick choice and purchase.

    For example, it can be divided into fashion products, best-selling products and long sales products; high-end products, mid-range products and low-grade products; series products, complete sets of products and single products; main products, supporting products and clothing accessories, etc.


    The characteristics are: clear classification, distinct primary and secondary, and prominent logo, which can attract different types of customers, facilitate customers to compare and choose, and create a warm atmosphere easily.


    5, scene clothing display


    It means using commodities, decorations, backgrounds and lighting to form different scenes of different seasons, different living spaces, different natural environments and different artistic atmosphere, giving people a strong feeling of life.

    Pay attention to the embodiment of reality and the creation of atmosphere and atmosphere, and emphasize the artistry and creativity, so that people can enjoy both inspiration and appreciation, and feel at the same time.

    At the same time, it vividly and vividly illustrates the uses and characteristics of clothing products, so as to play a guiding role for customers.


    6, serial fashion display


    It is a combination of clothing and accessories for clothing display, such as suits and shirts, neckties, belts and other related clothing accessories, which can be used as a complete set of merchandise for a series of clothing display.

    This enables effective comparison and selection, resulting in the idea of complete purchase.

    But we should pay attention to the coordination, orderliness, convenience and combination in style, color, style, quality and price, and we should reflect the primary and secondary products in the position and method, and take into account the integrity, coordination and sense of hierarchy.


    7, advertising clothing display


    It refers to the way of clothing display that emphasizes the advertising effect by using print advertisements, various types of POP, live movie advertisements and voice advertisements.

    Advertising clothing display is generally suitable for brand clothing and promotional products.

    This method mainly plays the role of advertising propaganda, its purpose is to attract customers' attention to clothing brand or commodity characteristics, deepen the understanding of customers' brand, and make the customers have a deep impression.

    It is characterized by vivid image, visual impact and strong publicity and promotion function, which is conducive to forming brand association and enhancing cognition.


     

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