Rongcheng Makes Great Efforts To Build "Famous Clothing Cities In North China"

Rongcheng County, Hebei Province, known as "the famous clothing city in northern China", recently held the "Hebei Hebei garment industry (Shanghai) Cooperation meeting" in Shanghai, and sought to cooperate with Shanghai in garment processing (clothing orders), clothing sales (brand agents), clothing design, clothing projects (large garment City) investment and personnel training.

The annual production of 450 million garments (sets) of all kinds of garments and the reputation of "South Shishi and Northern Rongcheng" are located in the 1 hour economic circle of Beijing and Tianjin, forming a diversified and multi scale industrial scale with the surrounding areas. It shows strong industrial clustering advantages and is carrying on the gradient pfer of the coastal garment industry. "Rongcheng"

However, the supporting and perfecting of the industrial chain, the shortage of labor mechanic, and the matching of policies are in front of Rongcheng. What is more important is how to build Rongcheng's own brand.

Rongcheng clothing, which has a gross annual production value of 15 billion 900 million yuan, is mainly exported to more than 50 countries and regions in Asia, Africa, North and South America and Europe. Although it has successfully entered Korea, Japan, Germany, the United States, Italy and other developed countries, most enterprises are still OEM and licensed mode of production, earning a small amount of processing fees.

In the face of increasingly fierce market competition, Rongcheng is vigorously implementing the "four place" strategy of "creating famous brands, building famous enterprises, famous products and famous cities", striving to improve the quality and grade of clothing products, increasing investment in research and development, and promoting the upgrading of products.

Rongcheng has actively encouraged enterprises to join forces to fight "group warfare". A joint-stock "Rongcheng clothing research and development center" has been established to accelerate the pace of technological pformation and promote the upgrading of products. The enterprises that won Chinese famous brands and well-known trademarks in China will be rewarded 1 million yuan and strive to create 1-2 state-level brand names.

At the joint meeting, Rongcheng has focused on the "seven major projects" invested by 10 million mu garment industrial park, North clothing wholesale city, Rongcheng garment accessories Industrial Park and so on. It hopes to seize World Expo business opportunities and build a platform for enterprises to connect with all garment enterprises and businesses at home and abroad, so that Rongcheng can become a famous clothing city in northern China.