Lining: 8 Years To Complete The Next Legend.

Fortune Scoreboard: HK $8 billion

More than 20 years ago, he was the best athlete in twentieth Century with 106 gold medals, and now he is the 8 billion player.

Lining's success depends not only on his great influence, but also on his long-term persistence and trust in the professional manager system.

Chen Yihong helped Lining prepare for the rise. Zhang Zhiyong made the Li Ning Co complete the pition from individual to organization.

Now Lining's goal is Nike, a giant in the sporting goods industry. He said he would be able to stand shoulder to shoulder with Nike in 8 years.

The Lining headquarters park, located in Tongzhou District, Beijing, is more like a sports leisure center, including five player soccer field, beach volleyball court, golf attack cage, flying fox ropeway, swimming pool, gymnasium and so on.

On the afternoon of June 30th, financial weekly reporters saw here that many Li Ning Co employees were enjoying themselves.

This is a company that allows employees to work during work hours.

Lining, 47, had bald head, white temples, and wide eyeglasses.

The "Lining" brand released a new 20 year old birthday party.

"Everyone can become a legend."

Lining said.

From a Zhuang peasant family to an athlete who won 106 gold medals, and then to the chairman of the 8 billion property listed company, Lining is still not satisfied. He hopes his "Lining" card will defeat Nike and become the first sports brand in China.

When Lining achieved the first magnificent pformation, Chen Yihong was the one who helped him fight. Now, the role of big housekeeper is changed by Zhang Zhiyong. He said it would take 8 years to complete Lining's next legend.

After the defeat of Seoul, gold medals are pformed into billionaires

The representative of Chinese sports people, the representatives of Chinese entrepreneurs, and even the representatives of all Chinese people chose Lining to ignite the torch, probably the most controversial thing during the Olympic Games.

In July 2nd, Lining (02331.HK) closed at HK $25.95, and Lining's latest business was HK $8 billion 300 million, even though it had shrunk by 20% over two years ago.

22 years ago, Lining would not have thought that he could walk this step.

In September 20th of that year, on the fourth day of the Seoul Olympic Games, Lining hung his foot in the hoisting ring, and then fell to the ground while he was vaulting. He smiled and climbed up from the ground.

When Lining returned home from the capital airport, he returned to the capital airport and chose a remote passage. Only one person brought him flowers. Li Jingwei, the boss of the former Jianlibao group.

After the Seoul Olympic Games, Lining took part in the gymnastics competition of the US cup and the first tournament gymnastics tournament. He won 3 Championships and then announced his retirement in December 16th of that year.

Retired Lining can choose between going abroad, becoming an official and becoming a gym coach. But Li Jingwei, who has been supporting the Lining family, suggested that he join Jianlibao. Lining then agreed to become a special assistant to the general manager of Jianlibao group.

A few months later, Lining proposed to Li Jingwei that he wanted to run a sports clothing factory. Li Jingwei fully supported. In 1990, Jianlibao Group invested 16 million yuan, and jointly established the Jianlibao sportswear company in Guangdong Sanshui joint venture with KINGE Industrial Co., Ltd., producing and operating "Lining brand" sportswear, Lining as general manager.

This is the origin of Li Ning Co now.