Climbing To Cooperate With The Taipei Futsal Association
In July 9th, the Taipei climbing team of five men will visit Zhu Chao (the "Indoor Futsal" of the Pearl River Delta) and exchange with Guangdong's five man team. After a long period of preparation, a few days ago, Fujian hi climbing sporting goods Co., Ltd. formally cooperated with the Taipei Futsal Association. Taipei's favorite climbing team to visit Zhu Chao is the first official appearance after the two sides' cooperation.
Twists and turns of cooperation
Earlier this year, Zhang Jiameng's office ushered in a group of guests from Taiwan: the staff of the Taipei Futsal Association.
The purpose of their trip is very clear, that is, they hope to find a partner to name the Taipei Futsal League and provide equipment for the Taipei Futsal team.
It was also at that time that Zhang Jiameng realized that this might be a great opportunity to climb further to expand brand influence.
"The influence of Futsal in Taiwan is still great. Its popularity even exceeds that of eleven player soccer. Taipei once held the fifth FIFA World Cup in 2004.
At present, there are more than 100 teams registered in the Taipei Futsal Association.
If we can win this naming right, it will be very helpful to enhance the popularity of climbing in Taiwan.
Zhang Jiameng told reporters, "so I made clear to my guests in Taiwan that we had the will to cooperate with them."
Although the climb was a clear indication of the naming intention, the two sides did not sign the cooperation agreement at the first time.
"The reason for this is that they are not very comfortable with our production capacity and are afraid that they will not be able to produce shoes that meet their competitive needs.
After all, the five player soccer shoes are quite different from the knives, nails and round nail football shoes we usually produce. The Futsal game is carried out on the wooden floor of the house, and it requires higher requirements for the friction of the shoes.
Zhang Jiameng explained the reasons to reporters. "However, although it was not possible to sign the cooperation agreement at the first time, the other side also made it clear that if we can produce products that meet the requirements of the competition, then the cooperation between the two sides will no longer be a problem."
Such a promise from the other side made Zhang Jiameng's heart drop slightly.
Over the next few days, he allowed the company's developers to focus their efforts on the development of Futsal shoes.
Design, modify, revise...
When he finally learned that his company's products were recognized by the other side, Zhang Jiameng completely put his heart back. He knew there was no problem in the cooperation between the two sides.
Borrowing to expand brand influence
Among the cooperation agreements signed between HI climbing and the Taipei five player soccer association, there are several items that Zhang Jiameng particularly values: climbing climbing will become the designated equipment for the Taipei five player soccer team. During the Taipei five people soccer league, the brand image of climbing will appear on the scene of the competition; the Taipei Futsal team will regularly visit the mainland of the community and exchange with the mainland Chinese team.
"The climbing brand image can appear in the Taipei five player soccer league matches, and will help greatly to enhance the influence of climbing in Taipei or even in Taiwan.
It is no exaggeration to say that this is the effect that can not be bought with much money.
When other brands sharpen their heads and do nothing to get into the region, we can inadvertently let Taiwan consumers know us, especially those who are fond of climbing the brand.
Zhang Jiameng said.
In addition, by inviting the Taipei five player soccer team to the five man soccer team of the mainland of China to promote the sale of products in the relevant regions, it is another important consideration for the cooperation between Taipei and the Futsal Association.
"For example, this selected Guangdong is an important football Province in the mainland of China. This is also a market that we are very optimistic about.
Through the Taipei five player soccer team and the Guangdong local five person soccer team's competition, will certainly further expand the happy climbing this brand's influence in the circle, will also play the invisible help to the product sale.
We will hold such activities regularly.
Climbing climbing sales department responsible person told reporters.
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