Yalu First Set &Nbsp For The Next Ten Years.

In the twelfth Jiangsu International Fashion Festival Gu Zhenhua, chairman of the board of directors of Yalu group, told reporters at the news conference and Yalu group and Shuyang international clothing north and South Beijing conference. Yalu will first plan for the next ten glorious years. He said:

The financial crisis began in 2008, causing the industry of Yalu to be in some predicament. Foreign trade exports continued to slump, and the domestic market became more saturated. In the 08 and 09 years of the general consumer market downturn, Yalu Yalu still maintained a year-on-year growth rate of 30%, and realized a 2 billion sales of down garments in 2009. What made Yalu realize the growth of counter trend?

All strength of man comes from "determination". "Determination" comes from "quiet", so when crisis comes, I am silent and calm down to think. In 1998, the Asian financial crisis, the domestic clothing market was weak, and the garment production capacity was seriously overloaded. At that time, Yalu was only a processing oriented enterprise, and the jackets made in the process were the first in the country. Even so, I decisively quit the competition in the jacket Market and entered the down jacket industry. It should be said that Yalu is a backward student in the down garment industry. Today, it can reach a certain scale and achieve some results. I think the main reason is Yalu's "concentration" and "persistence". By weighing the pros and cons and choosing the down jacket, Yalu came back without hesitation, and eventually became bigger and stronger. This is what we call "planning for the future" and "seeking" is the trade-off and the choice. Yalu feather down to the original 400 thousand pieces, up to the current 8 million, there are Yalu The determination is more Yalu Focus.

The focus of the new product is on Yalu's continuous innovation: innovative design, innovative ideas, the first to introduce the fashion and leisure concept into the down garment, changing the traditional overcoat and the heavy old appearance to transform the down jacket into "casual wear in winter", so the Yalu Yalu's famous trademark in China is still "casual wear" category. In 2008, Yalu took the lead in the industry to put forward the new filling standard of "golden Duff", and launched a revolutionary new generation down garment with DuPont Co. Breathing down jacket "