Italy Brand Alliance Enters Wuhou Direct Selling Shoe City

　 Recently, the signing ceremony of the Italy brand alliance in Wuhou direct shoe city was held in the Chinese women's shoes city. The Italy brand alliance, which covers an area of 4000 square meters, will be held in 2010 Fifth China in September 28th. Women's Shoes Capital international procurement festival opens simultaneously. The center will be the largest and most popular Italy shoe marketing center in Western China.

China's first Italy brand shoe shopping center settled in Chengdu. Speaking of the reasons for choosing Chengdu, the investor of the "shopping mall" brand said, "Chengdu is the only city with three LV shops besides Beijing Shanghai. After the previous market analysis, Chengdu has a strong consumption power, and many famous international brands are starting to enter the western part of China." Investors have revealed that after setting up a "famous brand", investors also intend to establish a R & D center in Wuhou shoes and introduce Italy's purchasing chain into Chengdu.

In the post financial crisis era, China is clearly the magic east of the world's top luxury brands. According to a recent report by McKinsey, more than half of Chinese consumers have not reduced their purchases of luxury goods due to the economic downturn. At present, China's luxury consumption accounts for 25% of the global market, the first time to surpass the United States as the second largest in the world. extravagant Consumer countries. According to statistics, the total consumption of Chinese tourists in France in 2009 amounted to 155 million euros (300 million new yuan), with 87% of the total cost spent on fashion products including shoes and handbags. Chinese tourists account for 15% of French tourists' total consumption, which is 47% higher than that of Chinese tourists in 2008. The sales figures of luxury goods group Richemont such as Swiss luxury group, Swiss watch manufacturer Swatch and British fashion brand Burberry, Zhou Gongbu, again show that China has become one of the most potential countries for footwear consumption.

According to statistics, more than 80% of the world's top luxury brands have been stationed in China. Data from Husband Retail Consulting, a retail market consultancy, show that nearly 300 top stores opened in Beijing at the end of 2009. At least ten top luxury brands will open flagship stores in Huaihailu Road before the opening of World Expo 2010 in Shanghai. In addition to choosing to enter the Chinese market directly, international luxury brands have chosen the way to empower Chinese shoe companies to "eat cake". In 2010 and January 15th, a fashion for the domestic fashion industry was held in the China hotel. The three high-end European shoe brands Rebeca Sanver, TOBE and DGS were also introduced. Red Dragonfly The group is working closely with the vast number of consumers in China.

The Red Dragonfly believes that the younger consumption force has been allowed to be underestimated. This generation of consumers is more interested in foreign brands, and they follow the fashion trend of global synchronization. The sinking of overseas brands in domestic channels caters to their needs. Therefore, shoe companies should work hard on products and shopping experience. There are two kinds of experience. One is to rely on low price to give consumers the feeling of exceeding value. The other is to increase the added value of products and shopping, and give consumers the feeling of exceeding value. Brand is like the temperament of people. Red Dragonfly promotes the comprehensive temperament of consumers with fashion integrated stores and enhances consumers' feelings.

European luxury enterprises have their own unique history and culture. Although the history of the red dragonfly is not long, and it is a brand that serves the public, there are already more extensive terminals. Therefore, we can find amazing things that can be learned from luxury goods. Red dragonfly can follow the way of luxury - providing customers with one-stop services ranging from clothing to shoes to accessories. As long as consumers come to the fashion store of red dragonfly, they can choose from clothing to leather bags, leather shoes, clothing, and scarves and accessories. Red Dragonfly hopes to learn from the management mode of luxury brand so as to enhance its brand value and create a luxury brand belonging to Chinese people.

For luxury brands, whether to enter the Chinese market is franchising or direct selling, which is a problem. Most luxury retailers in Europe insist on finding the agent of China's local retailers (i.e. franchising). After having a certain market size, they will withdraw their distribution rights and set up direct sales outlets by themselves. The high-end brands Rebeca Sanver, TOBE and DGS cooperate with the Red Dragonfly Group. Luxury merchants tend to adopt the franchise mode. They believe that the local franchising companies have strong business experience. If they are consistent with the brand concept, they will achieve the desired results in the market through strong market promotion.

The financial crisis has swept the developed regions of the United States and many other luxury brands have lost many customers. These luxury brands have to open up new markets to maintain their own survival. In addition to the causes of the financial crisis, the Chinese people's consumption capacity has been rising rapidly, and also let these famous international brands look at it.

They began to focus on the "big cake" in the Chinese market. Therefore, China will become a must for all shoe companies in the world.