Hangzhou Tower To Fashion Festival

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Move the golf course. Market

"For a golf enthusiast, shopping is not just about merchandise. Appearance and brand The most important thing is not to go smoothly. " Yu Yong, deputy general manager of Hangzhou Tower investment department, told reporters that in order to give consumers the most real experience, an indoor simulation golf course will be built in the Hangzhou Tower mall this year.

"This indoor court is equipped with advanced digital voice and sound system. It has the ball boy's random hints and the impact of the ball on different places and objects, such as the sound effect and image display, such as the effect and sound of the ball hitting trees. If you want to test the ball, is it suitable for you to test it in the simulation room? " Yu Yong said.

It is understood that this area of 40 square meters of simulation test room, the cost of up to 1 million yuan; after completion, consumers choose the favorite appliances, you can first go to the simulation room. Golf clubs are expensive. If they are not bought properly, they will be too wasteful. The simulation room will increase the insurance factor for shopping. " Yu Yong told reporters, "we want to convey an initial and final message to consumers - only buy the right ones, not the expensive ones."

　　 Every boutique

Create one-stop shopping

Buy a bag, hand it with a silk scarf on the carrying ring of the bag, buy a set of gowns, and pair a pair of equally shiny little shoes to make the most of the party. Twinkle Stars, buy suits, and get a briefcase for official business. One-stop shopping is becoming more and more popular among consumers.

"The most appropriate purchase in the shortest time is definitely the shopping trend." Yu Yong told reporters that according to this standard, the existing leather and clothing products of Hangzhou Tower will be fundamentally changed, and commodity display will break the boundaries of categories and match them according to their nature. For example, at present, the A3 Hall of the shopping mall will become a commercial boutique, and PORTS, MARCCAIN and ANNE KLEIN will be the mainstream clothing for business people. A2 will become a popular women's wear area, and SEEBY CHLOE, MIUMIU, ANNA SUI and other brands will be enriched into the shopping mall. It is worth mentioning that these brands attach great importance to the overall collocation in the product portfolio, ranging from clothing to shoes, bags to scarves, gloves, accessories and so on, and have specially trained salesmen to help consumers match. The A1 hall will also change the present pattern. From the whole leather category to "leather + accessories" combination, a series of international brands such as LANCEL and ALVIERO MARTINI will be settled. WHY and other brands will introduce customized and modified handbag services to make the products more personalized and more suitable for high-end consumers with special requirements.