The "Double Entity" Strategy Of Apparel Network Operators

Recently, from the clothing networking forum held by the clothing store owners forum, various network operators gathered together to discuss the necessity and feasibility of "online wholesale clothing" in Guangzhou. And publicly announced that the third party online wholesale service platform was launched in April this year. In just two months, it has absorbed nearly 400 thousand registered users and more than 40 thousand suppliers.

Clothing has become the first category of online shopping.

"White horse, thirteen lines and other national clothing wholesale market rents are high, almost 5 times more than Guangzhou CITIC Plaza, so the traditional wholesale industry giants are almost collective aphasia for clothing B2B."

Yu Huamin, the founder of the Internet of clothing, realised that the traditional mode of "carrying a bag of small packages" took a lot of manpower and time cost, and often appeared to cross and copy the plate.

Online wholesale can rely on advanced technology to protect "copyright", reduce inventory and intermediate links, and improve the frequency of clothing updates. "I believe it will become more and more popular and eventually replace the traditional mode of getting goods."

"Clothing and apparel is the most suitable for Internet wholesale.

The production attribute of 3C, cosmetics and other products determines that its price is relatively pparent, while the same style of clothing, different garment factories are different in terms of workmanship, materials and plates, and prices are naturally different, which reduces vicious competition.

Clothing wholesaler Rhododendron said that the Internet wholesaling also has the advantage, not for a person to wear, the return rate is relatively low.

According to AI's data, from 2007 to now, clothing and apparel products have become the largest commodity category in online shopping pactions.

Because of its business cooperation with chain channels, garment manufacturers have been low-key in running their own B2B or B2C platforms.

There are at least two hurdles to overcome in the industry's new competitors: first, the innovation of business models; and two, the "spell" of Alibaba's distribution to rivals. In March of this year, Alibaba also launched a 1688 apparel wholesale website to further segment the market.

Clothing networking launched a "two entity" strategy

Different from other online shopping platforms, "clothing networking" pioneered the "double entity" clothing B2B mode in China, that is, the suppliers and clothing shops that the websites undertake must have physical shops, do not do "network affiliate sales", abandon the profit model of "selling price difference", and earn profits by collecting Commission.

The founder of the clothing network told reporters in China that China's e-commerce will develop towards the deepening of service functions and the diversification of profit models in the future.

Before we went online, "we spent two years building the largest and most influential professional clothing store owner forum in China -- Chunqiu Chunqiu, which has nurtured user groups and user stickiness for the wholesale network. In 2008 or 2009 years, we played the role of" white mouse "and tried out the first party online shopping platform to collect information and diagnose the market for the launch of the third party online wholesale service platform.

Yu Hua said.

"After registration of the new system of test clothing networking, I find that it has launched many highlights in the wholesale function and service of the Internet. Besides the functions of mixed batch, price fixing, payment by PayPal (like third party payment), it has also launched a special service for the OEM, the recruitment franchisee and the agent, which has great potential for development."

The founder of the star Agel Ecommerce Ltd, the chief research fellow of the online wholesale mode research center, said that according to the volume of the paction, a profit pattern of about 5% of the Commission was extracted, and the income fluctuated greatly, but the room for growth was even bigger.