Graduation Ceremony Of Peking University Luxury Management Project

　　 In July 2nd, Peking University's fashion luxury management project EPFM 2009 students gathered in Beijing Xinguang world to witness the first ceremony of the high-end course held in the luxury retail hall in China, and participated in the activities with the first two alumni and the interactive activities with Bvlgari, the world famous luxury brand.

Sponsored by the Art Institute of Peking University and Italian Fashion Management Consulting (Beijing) Co., Ltd., Peking University's fashion luxury management project (EPFM) has been officially launched since July 3, 2007. With the support of strategic partners Italy POLIMODA Fashion Institute and the fashion bazaar magazine, relying on the profound cultural background and academic atmosphere of Peking University, it has continuously explored the solution to the Chinese market while introducing and learning from the western mature teaching system. After 3 years of development, it has developed into a high-end management training project with high brand effect in China.

It is one of the most practical features of the EPFM project to build a network of connections beyond the ordinary EMBA curriculum and help students achieve vertical and horizontal project cooperation from the different segments of the fashion luxury industry chain and the students in the cross-border field. The zero distance approach to China's luxury and luxury industry is the top priority of the EPFM project.

The EPFM project invites international luxury management masters and consulting experts to further deepen the training of students or their own brand enterprises, offer advice on the spot, and then sign formal cooperation agreements to help local brands develop long-term and solid steps. A large number of fieldwork such as Xinguang Tiandi and other luxury shopping malls, let students get out of the simple study of luxury management theory and cases, and touch the true pulsation of China's fashion and luxury retail market, standing at the tide of integration of production, study and research and complementation.

One of the most successful luxury shopping malls in China is the EPFM2009 graduation ceremony, adding a perfect mark to the combination of production, teaching and research for luxury management training. Pang Kunrong, deputy general manager of the new world and vice general manager, attended the ceremony. He also presented with Tang Jinnan, Professor Yang He, deputy secretary of the CPC Committee of Peking University, assistant director of Peking University Cultural Industry Research Institute, Yan Jun of Italian fashion CEO, Yan Jun, director of fashion luxury management project of Peking University, and Lelio Gavazza, director general of the China region.

Vice president of Pang Kuo, who is also a EPFM2009 trainee, said that the new world of business culture and humanity will continue to provide a platform for inspection and Practice for EPFM projects. "The EPFM project is like a ruler measuring the level of luxury goods in China's retail industry," she said. "This process allows us to examine the status quo of luxury management in Chinese market from a historical and realistic perspective."

After the completion ceremony, Mr. Lelio Gavazza, general manager of Bvlgari China, who held a lecture for EPFM students, invited all the participants to participate in the Bvlgari new product reception held in Xinguang Tiandi. EPFM2007 student representatives Marry Ma, EPFM2008 student representatives Zhou Yifu, EPFM2009 student representative Pang Kong and EPFM project director Yan Jun respectively received media interviews at the event site. As for the prospect of EPFM project, Yan Jun pointed out: "Peking University's fashion luxury management project will always adhere to the tenet of close to industry and close to the market, and practically help Chinese entrepreneurs and investors learn from and learn from the successful experience of international fashion and luxury brands, establish a global strategic vision, enhance their international operation capabilities, develop high-end brands with Chinese characteristics, and build and improve the network of related industries at home and abroad, making joint efforts for Chinese brands to break through the international fashion and luxury goods industry system and become an important part of them."