Multi Function And Lightweight As The Future Trend Of Outdoor Footwear

And traditional

The major shoemaking companies also actively respond to this trend, and unveiled a series of new outdoor shoes: relying on the idea of "speed hiking", the German outdoor footwear brand Lowa will introduce more lightweight and sporty outdoor shoes at the upcoming European outdoor exhibition. At the same time, the Keen brand from the United States has also launched a series of fast cross-country shoes, with low sole height and natural fit of the feet.

These outdoor shoes seem to have some sense of movement in style. As long as they are not competing with professional cross-country runners, it is very comfortable to wear high intensity activities.

Although cross-country running is becoming more and more popular all over the world, it is hard to accept this concept in Germany.

"A lot of people in this country take part in cross-country running, some in forest lanes and some in natural parks, but some people call themselves cross-country enthusiasts." ThomasKamm feels that there should be a clearer positioning for the sport. "The place where cross-country starts is the place where tar ends. This should be the key message of the definition."

However, the sales figures reflected on the cross-country shoes are very clear. In Germany, each pair sells 6 pairs of running shoes, among which there are a pair of cross-country shoes.

Although there are many prejudices about lightweight outdoor shoes, its inevitable trend is unstoppable. A Brand Company executive has claimed that lightweight is the basic starting point for each shoe design.

"Apart from perfect functional and technological content, today's end consumers want to wear a pair of lightweight shoes, no matter what outdoor activities they participate in."

Besides weight, sustainability is also playing an increasingly important role in the development of shoes.

"Shoes are by no means a product of zero impact."

MartaSaran, a sales manager, said she believed that whatever the environment demanded, the products could be met as much as possible. Now there is a lack of a more environmentally conscious understanding of raw materials, production methods and energy saving. The focus must be on raw materials, because the current lightweight shoes do not wear hard mountaineering shoes, high quality knapsack and functional assault clothing.

In this regard, ScottBow, manager of European shoe products in Columbia, talked about the need for a radical change in the future.

"We can no longer waste raw materials like today. We must change the practice of recycling and reusing existing products to produce new products, instead of reusing raw materials."

Tian Mulan spokesman also agreed that this change must be changed as soon as possible, because "from the production to pportation to the shelves, the damage caused by many so-called green products is quite large."

In 2010, the European outdoor exhibition will be held in Munich, Germany this month. According to statistics, 140 footwear brands from around the world will participate in the exhibition, compared with 123 last year, the number of exhibitors increased by 14%.