Peking University Sells Meat Talents For 200 Million &Nbsp, And Sells BMW Benz In Pork.
At present, Chongqing's "two wings" area farmers' income increasing project is developing in full swing. How do agricultural entrepreneurs start looking for entrepreneurial projects? Yesterday, Peking University selling pork talent Chen Sheng, with CCTV's "get rich" column group to Chongqing, more than 200 farmers in our city to teach rich experience.
Chen Sheng, who once threatened to sell pork more technically than selling computers, was in less than two years.
Guangzhou
Nearly 100 pork chain stores have been set up, with a turnover of 2 hundred million, which is called "pork king" in Guangzhou.
In Guangzhou, Chen Sheng's pork brand "No.1 pig" sells 58 yuan per kilogram, and every day someone queues up to buy it.
Why? Chen Sheng jokes that this is his position: selling "Benz" and "BMW" in pork.
"For a traditional industry, enterprises must first choose their location."
Chen Sheng said that in China, it is impossible to sell pork to the self-employed.
"Therefore, I propose that instead of low price, it will be a high price. From farming to marketing, it is brand management, serving the high-end personages of 5%-10% in the Pearl River Delta."
Facts have proved that
Chan Sang
The "one soil pig" has been growing rapidly in the past 3 years.
The price of meat has continued to decline this year.
Whole industry
In the case of losses, Chen Sheng's "one soil pig" still has an increase of 120%, and its profitability is 15%, and its profit will exceed 30 million yuan.
In addition to imparting wealth, the Peking University Talent is no longer satisfied with just spinning around the Pearl River Delta, threatening to come to Chongqing to open a butcher shop.
Chen Sheng said that in addition to participating in CCTV programs, the visit was mainly conducted in Chongqing.
He said that many venture capital institutions have come to discuss with him. He is considering the layout of the country.
Chongqing is building "two wings" million yuan income increase project, and approved the two rivers New Area, are pregnant with unlimited business opportunities, he intends to Chongqing as the first stop of market expansion.
"Not only copy the high-end mode of Guangzhou," he said.
Chen Sheng said that Chongqing is a big city to increase rural areas, unlike Guangzhou, taking into account the level of consumption here, he will take mid-range consumption as a starting point.
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