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Shoemaking Industry To Win The Interests Of E-Commerce

2010/7/10 19:26:00 45

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In recent years, footwear brand enterprises are constantly committed to

Terminal node

Construction,

Order-placing meeting

It's another scene.

Order will become the shoe company's support.

brand effect

Attract all the agents and franchisees in the country.

It is understood that since March, the autumn and winter ordering of the major brand enterprises in Jinjiang will be "you sing me on the stage". You can see all kinds of ordering meetings in all the hotels in Jinjiang, not only increasing scale, but also more and more patterns.

The order meeting is of great significance for stimulating the local shoe market demand and promoting the prosperity of the third industry. However, such marketing methods have been greatly restricted in capital, logistics and operation, and can only provide specific services for agents and franchisees at fixed time and specific locations, so that the confidence of agents and franchisees in widening the market will be gradually lost.

Just like that, orders will be pformed into ordinary people after millions of people have sought after them.

If the channel is limited, what should shoe enterprises do? It must be the most difficult problem before shoe makers.

However, with the development of Internet in China has reached a completely new stage, e-commerce has become the focus of the development of the footwear industry, so is the marriage of e-commerce or shoe companies new nuggets?

According to the survey, the number of Chinese netizens reached 384 million in 2009, with a net increase of more than 80 million.

In 2009, the volume of online shopping in China was nearly 250 billion yuan, accounting for about 2% of the total retail sales of social consumer goods.

These data indicate that China's e-commerce has entered a stage of rapid development.

The rapid growth of the scale of China's online shopping market and the steady growth of online shopping users have paved the way for the future development of e-commerce in China.

We all know that e-commerce has the incomparable advantages of traditional business activities, can provide unlimited service, break the boundaries of the region, extend the business to every corner of the Internet, reduce the cost to the greatest extent, and improve the efficiency.

This advantage makes more and more shoe enterprises have a special interest in developing e-commerce, and they are committed to e-commerce. They want to seize the economic field that can bring great benefits to enterprises before others.

When the shoe industry is faced with the confusion of channel widening, some brave people have made some attempts. Many shoe makers in Quanzhou have launched a test tide of e-commerce. Among them, there are seven brand wolves, Anta, PEAK, CBA and other brand shoes enterprises. For example, brand CBA will choose to build online shopping mall as a breakthrough point. After the operation is mature, it will be launched in large scale through the form of affiliation. Besides establishing its own online shopping mall, CBA brand will also build its own flagship store on Taobao's famous online shopping websites, such as Taobao.

In addition, online shops are not only one-man shows such as PEAK, CBA and other brand enterprises. It is worth noting that many small and medium sized shoe enterprises lacking specialized shop system begin to seek breakthroughs on the Internet.

As we all know, brand shoe enterprises have the ability of market share to some extent.

For small and medium-sized shoe enterprises, the huge amount of capital needed to rapidly expand their stores is unbearable. Online shopping may become a powerful weapon for small and medium sized shoe enterprises lacking terminal channels.

Whether brand shoe companies or small and medium sized shoe enterprises are showing great interest in e-commerce, people can see the power of the Internet.

Online consumption has become a trend.

The network direct sale has compressed the intermediate channel, which has saved the cost for the consumers and is in the interest of the consumers.

Therefore, there will be great potential for development in the future.

For enterprises, product networking and network branding are also inevitable choices.