Movie Fashion Group: To Build A Brand Group Enterprise

Let us pay tribute to all those who uphold their dreams and are loyal to their mission.

In July 8th, the Shenzhen fashion group (hereinafter referred to as "fashion"), at the tenth costumes trade fair in Shenzhen, launched a large concept cultural exhibition hall (exhibition hall) and a large concept fashion conference (InterContinental Hotel).

At this fair, the theme of the film is "continuous hope".

Annotated the concept of "fashion and persistence" for all good things, we always strive for the dream with a firm belief, and continue to strive for the dream in order to entrust the industry, in order to be loyal to our mission and to dream in our hearts, and continue to look forward to the efforts that we have never lost to anyone, advancing on the road of "creating a fashion kingdom and accomplishing the dream of passing the world", and nurturing a fashion dream with all the enthusiasm of life, and realizing our continuous expectation for fashion.

Every era has a pioneer in carrying out dreams; every miracle is a legend given by the mission; the fashion in the Chinese fashion market has always been the dominant position in the brand clothing industry with a steady posture and impressive performance. After more than ten years of precipitation, it has been brilliant.

Origin: the opening of dreams

Dreams always come from instant passion, and this passion for fashion is like a shadow that lingers in the heart.

So a fashionable women's clothing brand was born.

In 1996, Hongkong Shenzhen film Fashion Co., Ltd. was formally established as a joint venture with Hong Kong Film fashion Investment Co., Ltd.

"Hongkong movie" China's first brand store opened in Shenzhen and Hongkong.

In 1997, Qiqi was hired as the spokesperson of the brand image, and the elegant fashion style was recognized by consumers.

Along the way, the fashion is striving to create the first brand of women's clothing in Shenzhen with the extraordinary charm of entrepreneurs.

Takeoff: the brand process

The charm of fashion lies in its evolving desire for pformation.

After many years of steady progress, the movie fashion has constantly innovating spirit and vigorously promoted the introduction of international brands while promoting YINER's new image in an all-round way. Thus, the brand new strategy and the new mileage of international operation have been initiated.

Women's clothing brand INSUN; in the same year, the unprecedented "movie Fashion Festival" was held, the industry commented on "the beginning of the internationalization of China's clothing industry"; in 2005, the international brand of British PSALTER was formally introduced; in 2006, the group was formally composed of three famous women's clothing brands: YINER, PSALTER and INSUN; in 2008, the French elite aristocratic women's wear brand SONG OF SONG was introduced and launched in 2008; at the Shenzhen Convention and Exhibition Center, the "fashion answer" large-scale fashion concept static display was made, which showed that the movie fashion successfully completed the multi brand strategy internationalization development layout; in 2010, the theme of "continuous hope" was launched, the large-scale cultural and art exhibition, the large-scale concept fashion conference, and the comprehensive quality construction were carried out to keep pace with the internationalization process. In 2003, "Hongkong movie" was successfully pformed into "shadow international"; in 2004, the introduction of high-end British market.

Achievements: leading women's clothing enterprises in China

With the spirit of never ending innovation and the pursuit of the value concept of excellence, the film has developed into a large group enterprise that integrates investment, R & D, manufacturing and marketing services.

Over the years, the film fashion group has worked hard to cultivate multi brand and internationalization strategy, and now owns many famous brands such as YINER, PSALTER, INSUN and SONG OF SONG. While respecting the brand characteristics and market strategy, the film fashion group relies on an international R & D center, the three industrial parks (Shanghai Industrial Park, Shenzhen Guanlan Industrial Park, Shenzhen Longhua Industrial Park), and the creative talent team distributed all over the world, together with the brand stores throughout the country, to provide a powerful infrastructure and resource sharing support for the healthy development of the various brands.

Its brand has won the "national quality inspection quality qualifying product" and "China's quality commitment, integrity management brand", "Shenzhen business 100 super brands", "China's famous brand", "China's well-known trademark", "the ten major brands of Chinese clothing industry", "Guangdong famous brand products", "Guangdong famous brand", "Guangdong famous brand" and "Shenzhen's most popular brand".

In the Chinese fashion market, shadow fashion always takes the leading position in the brand clothing industry with a steady posture and impressive performance.

Transcendence: the continuous progress of internationalization process

In the whole country, movie fashion has been in the forefront of the industry in its exploration, innovation and practice in fashion management mode.

Movie fashion is one of the earliest enterprises to employ famous models as a brand name endorsement in China's apparel industry. It is also one of the earliest enterprises to conduct multi brand operation in China's apparel industry.

In order to achieve the strategic goal of internationalization and fashion, the film fashion starts with the spirit of continuous innovation and begins to implement multi brand and internationalization strategy.

In 2004, the British high-end women's clothing brand INSUN was introduced, and the international development strategy of multi brand operation began to take shape.

In the same year, the unprecedented "movie Fashion Festival" was held by the industry to comment on "the beginning of internationalization of China's garment industry".

The implementation of quality is one of the concrete manifestation of the strategy of internationalization.

At the end of 2008, when China and even many of the world's luxury clothing brands were shrinking and closed down a lot of flagship stores, Beijing's Huamao Commercial Street shop was officially opened with more than 700 square meters.

The industry is a movie fashion in the cold winter industry has chosen to expand and shake.

For the movie fashion, this is the take-off of the group towards quality and standardization.

The strategy of excellent quality was fully launched in 2009, Shanghai.

In recent years, with the spirit of continuous innovation, the exploration of the traditional garment industry has greatly promoted the innovation of the industry development mode, and completed the pformation from single brand to multi brand operation, from clothing to line to the whole industrial chain.

And will enter the international market through the brand-new brand operation mode, realize the breakthrough of Chinese women's clothing in the international high-end market, and make room for the development of Chinese clothing in the international market of luxury goods.

The future: creating a truly international fashion boutique group

As for the future, we have a great dream in the future. We will continue to grow stronger and stronger as the main brand. At the same time, we will introduce and develop some growing brands, develop and develop some potential new brands, enrich the group products and brand structure, and form the brand group that is still in fashion. We will build a fashion kingdom with a complete industrial chain from clothing to accessories, and finally achieve the vision of "creating a fashion kingdom and achieving a dream of success".

We have to build a brand group of enterprises, to do ONLY-1 in the fashion industry.

This is a great cause that we can afford to inspire, inspire, and be proud of from generation to generation.

The fashion has been adhering to all good things with the effort of not losing to anyone.

During this period, the achievements of the brand, the joy of rapid expansion, the solidarity of employees and the encouragement of social support......

The dribs and drabs converged into the driving force behind the fashion.

With a thankful heart, we are heading towards a truly internationalized fashion boutique group. At the same time, the great group development war will spread the boundless future.

Every great legend has the spirit of the world appreciative. Every fashion kingdom needs to be paid and inherited from generation to generation.

China's clothing industry is precisely because of a group of fashion dreams, and the implementation of dreams and never give up.

It can be said that this group of people with dreams, their dream, to a large extent determines the future stage of China's clothing industry.

We expect those who are full of dreams to create the Chinese clothing industry together.