Garment Industry -- Looking For The Next Breakthrough

After the financial crisis, over a year of adjustment and transformation, the domestic Clothing industry The pattern has gradually shifted from production, transportation, transportation, etc. to the central and western provinces. Ye Liang, Secretary General of the clothing trade association of Jiangsu Province, told the reporter that the pressure on garment production and production is increasing from the production condition of 2009~2010.

Undertaking industrial transfer, the development effect is remarkable.

In recent years, the development of garment industry cluster has made some progress. According to the introduction, in 2009, the total amount of clothing accounted for 1.62% of the country, ranking twelfth in the country, 26.7% in clothing output, second in the country, and 56.2% in the total investment in fixed assets, ranking second in the country.

This year, the province has owned a famous town for garment export in China -- Sun Village, Fanchang County, China, a new textile and garment base in China -- Wangjiang County, China's Handmade Home Textile City, three state-level garment industrial clusters. In April 7th this year, the Sun Village Economic Development Zone of the provincial economic development zone was officially launched. Industrial transfer The demonstration area will focus on the development of light textile and garment industry.

From 2004, there is no real textile and garment market in the whole province. By the end of this year, the garment market in the province has reached an area of about 2 million square meters. According to Ye Liang, the market area of the "first clothing street" is 650 thousand square meters, and the volume of transactions last year is close to 10 billion yuan. Now, the first street has become the largest market group, and has become one of the most dynamic market groups in the country. At present, the clothing consumption in the province is about 45 billion yuan, which accounts for about 5% of the national garment market. The clothing brand has formed 13 famous brands and famous brands, which are represented by ertenon. It can be said that the clothing culture has also become an important part of the city culture of the Province.

In the past 5 years, the development of the garment industry in Shandong Province has formed a market mode of promoting the development of industry, cultivating local brands with industrial development, promoting economic development with local brands, and promoting the construction of clothing culture with economic development. The rapid development of the garment industry in Guangdong Province is gratifying, but it also makes people feel more urgent. In the view of Ye Liang, compared with the garment industry in developed provinces and cities in China, the province still needs further integration and development.

Overcome the problem, the next opportunity or appearance.

Although there are three state-level garments in the province. Industrial Cluster However, most of these clusters are mainly processed by foreign trade, and their products are medium to low grade and lack of their own brands. The industrial matching needs to be further integrated and upgraded. With the introduction of "Wanjiang City Belt undertaking industrial transfer demonstration zone planning" at the beginning of this year, the direction of the garment industry development in Wanjiang district has been established from macro perspective. Ye Liang said that the further development of the industry cluster needs more specific guidance and planning at the professional level.

According to the status quo of industrial talents, although the province has trained a large number of clothing professionals every year, a large number of clothing talents have finally chosen to go south or North. According to the introduction, in the coastal garment enterprises, nearly 30% of the garment workers are people. In the Yangtze River Delta, there are millions of people engaged in the garment industry. About 100 thousand high-quality professional managers of clothing are active in clothing enterprises outside the province.

In view of this situation, ye Liang said that due to historical reasons, local garment enterprises do not have strong sense of talents, and the degree of cooperation between industry, University and research is not high. In addition, there is no intermediate mechanism, and production, teaching and research are divorced from each other. Excellent talent in clothing can not get a good development opportunity.

In January 18th, the state promulgated the "Wanjiang City Belt undertaking industrial transfer demonstration area planning". For the future of the garment industry in the province, the draft plan points out that we should speed up the development of clothing, shoes and caps, bags and other industries, improve R & D design and brand marketing capabilities, focus on importing fabrics, accessories and accessories production enterprises, build a professional trading market, build Wanjiang Textile City, and speed up the construction of China Mao cotton textile quality base. It can be said that in undertaking the transfer of garment industry in the Yangtze River Delta, the garment industry will usher in a new round of development.

According to Ye Liang, in the first half of this year, the provincial garment trade association has proposed to the provincial and provincial governments of the provincial Party committee and the provincial government to set up a large garment industrial cluster chain, and continue to foster better basic clusters, such as Sun Village, Wangjiang, and so on, to improve the quality and product quality, develop independent brand, upgrade industrial structure, and strengthen competitive advantage, and use the advantages of raw materials such as, down, Chuk, and so on to increase the support of garment industry in these areas, and form corresponding production and processing bases, with the help of raw materials and labor advantages, to promote the construction of North Anhui garment base and garment industrial output base.

In addition, the next step will be to make full use of the strengths of Wanjiang, Wanxi and Wanbei to establish a scientific and sustainable apparel industry cluster chain with complete industrial structure, full utilization of resources and strong R & D strength. Ye Liang said that if we did these things, we could not only promote the economic development of the whole province, but also the more significant benefit is to enhance the important position of the garment industry in the rise of central China.

Strengthen guidance and look for breakthrough in development

"In fact, the foundation of garment industry in the province is relatively weak, and the key is to set up innovative consciousness for enterprises themselves." In the view of Ye Liang, if the garment industry is to achieve considerable development, the leaders of enterprises must consider the transformation of development ideas, especially on brand cultivation and market development.

"But it is far from enough to think about the development path solely by enterprises themselves," Ye Liang said. It is necessary to further play the guiding role of the government and industry organizations.

First, guide from the planning of policies. The development of garment industry is closely related to the development of Wanjiang City belt. According to Ye Liang, at present, with regard to the situation of industrial transfer, Wanjiang City belt already has the conditions for industrial agglomeration. Since the introduction of the "textile industry adjustment and revitalization plan", the formation and development of industrial clusters in Wanjiang City belt has directly benefited national policies.

Secondly, we should help small and medium-sized garment enterprises to ease the financing difficulties. At present, the provincial garment trade association has assessed the credit rating of some enterprises with stable operation conditions, and has supported the fund's reputation. In the view of Ye Liang, after the establishment of credit evaluation mechanism, the channels of financing for garment enterprises will become more open.

Third, we must provide some capital subsidies to garment enterprises that introduce advanced equipment and innovative technology. According to the introduction, in the process of brand building, the province awarded 500 thousand yuan to the enterprises that were rated as well-known trademarks in China. In addition, in related cities and counties and related incentives, we can say that the province has taken various policy support for the brand operation of clothing enterprises, and actively guided enterprises to take the road of independent innovation.

Fourth, in attracting investment, the province will give certain rewards and subsidies to foreign garment enterprises, especially those undertaking industrial transfer. In particular, the well-known enterprises in the province will cooperate in introducing famous trademarks in China. Local governments will give preferential treatment to land resources and taxes.