Footwear Giant Nikee And Adidas Battled The World Cup
Color of slippers and national flags
July 17th hearing
Football
The summer is doomed too.
Adida
The battlefield of S and Nike.
The top two international brands of sporting goods market share are the two largest sporting goods sponsors in the world cup.
They even beat the crowd and split most of the teams into two camps: "ADI" and "Nike". The match between the stars has also become a contest between AdidasF50Adizero and NikeMercurialVaporSuperFlyII this season.
Of course, not every one.
World Cup
The manufacturers are so "national flavour".
Retailers who could not win the official sponsorship trophy were happy to play in the market with their national team "sheepskin".
Havaianas, the world's leading brand of flip flops from Brazil, launched the world cup limited money slippers this summer.
The classic colors of flags of various countries are gorgeous on slippers, maintaining the tradition that Havaianas has always been colorful and creative.
"Buy 2010 Summer limited money to support your favorite team, 17 teams for you to choose, you can support any one, and we (Brazil)!" by using the website publicity map, Havaianas generously told many brands' hearts: to earn the gold medal of the world cup, do not forget to sell their own team.
HappySocks chose to pay tribute to the coronal army.
Join the New York designer StephenWang and HappySocks to give socks the connotation of the Jersey. Even the stars who have won the championship are all down.
However, in the 8 socks sold, the South African team as a host is unquestionable. The "fallen noble" Uruguay has given way to the "king without crown" in Holland.
FerreroUK
They are counting on the national team.
Its TicTac hard candy has introduced the 2010 World Cup fruit flavor special - orange cherry flavor, the color is the England team traditional color red and white.
It also launched a "ShakeSomeNoisefortheEnglandBoys" campaign with EnglandSupportersBand, a large fan organization, to encourage videos to win prizes. Then, shaking up and filling TicTac sugar plastic boxes to cheer for England team is a special version of "sugar sugar".
FERRERO ROCHER MaruoDeFelip, director of marketing in the UK, is deeply aware of the flooding of the world cup economy. Creativity is the key to his "tight encirclement". "Our marketing strategy puts the fans at the core."
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