Transnational Travel Of "Multi Beautiful" Shoes

　　 By July 16, 2010, AI beauty wore these single shoes (we call it "more beautiful" for more than a year).

Ai Meili gave a succinct comment on "multi beauty": "the style is beautiful. Sole Soft, good quality, comfortable on the feet. "

Ai Meili is a German Hamburg girl who bought more than a year ago at the Alda supermarket chain. Recently, Alda found her in the relevant investigation and got such a comment.

Subsequently, investigators feedback Ai Meili's comments to the importer Isa-traesko company, and Isa-traesko company feedback to the manufacturer, Taizhou Po lett Shoes Co., Ltd. The company has traced back to the "beautiful" production and sales process, so there are the following reports.

　　 Cold sticky technology is its "mother".

Wenling is one of the largest artificial leather shoes production bases in the country, but it is a high-end product. Genuine leather The production line is the most widely used here.

This assembly line is called. Cold sticky Technology.

In 2006, Baoli and other leading shoe enterprises in Wenling first introduced the cold bonding process. The cold sticky technology in the next year was widely applied in the whole shoe cluster of Wenling. About 60% of the shoes produced in Wenling were cold bonded.

"Before that, basically the injection molding process unify the footwear industry in Wenling. The sole of injection shoes is usually made of recycled rubber, and the rubber sole is the sole sole at present, so it is difficult to upgrade the injection shoes. Jin Dehua, executive director of the company, said that in the cold bonding process, the soles can be either low-level rubber, PVC material or high grade polyurethane or EVA materials. It can be said that the introduction of cold bonding process is a useful attempt to upgrade and upgrade the footwear industry in Wenling.

With the cold sticky technology, the "multi beauty" is born. It is said that those famous brand shoes in Italy and Spain belong to cold sticky shoes. The company has an international leading position in the manufacture of artificial leather shoes, mainly due to the early introduction of cold bonding technology and strict requirements in materials, styles and workmanship.

　　 The birth of "more beauty"

On the afternoon of June 30th, the reporter went to the cold sticky workshop of the poly shoe company to see the operation process of cold sticky technology.

The front line is only a part of shoemaking, excluding the production of upper and sole. Although it is only responsible for the work of the upper and sole, this seemingly simple link requires 13 processes. If these 13 processes are further subdivided, they can be divided into nearly 70 small processes. The "forming" process can be divided into a dozen processes such as gelatinization, hot oven treatment, paste, shoe shaping, shoe matching, and oiling.

In the first half of last year, the company produced 60 thousand pairs of women's single shoes with cold sticky technology.

With the upper and sole, "beautiful" after the process of cutting, cutting, drawing, trimming, folding, sewing, and so on, it was initially formed.

Maybe "how beautiful" was touched by Wang Cuixia's delicate hands. Wang Cuixia's handicraft is very good in the sewing machine shop, and tens of thousands of shoes are in her hands. Like the other front-line workers, Wang Cuixia first went to the company to practise a month's skill on the scrapped side, and then went to work after passing the examination. "The company attaches great importance to training, although we have been on the job, we must constantly participate in various training and improve our skills." Wang Cuixia said.

From the needle shop, "beautiful" and after trimming, cleaning, testing, molding and re testing, it has become more and more beautiful, and more and more solid. At last, the workers cleaned it carefully and packed it into storage.

　　 How beautiful is shipped to Germany

Liu Fuquan, the sales manager, found a home for "how beautiful" - Germany. So, "how beautiful" is loaded into the car and passes across the sea one by one.

In Germany, waiting for "more beautiful" and BV inspection, physical and chemical testing procedures, inspection personnel put it on the machine "physical examination", and toss for half a day to pass. Insiders said that the key to the compliance of shoes with environmental protection is glue. It is understood that in recent years, Wenling has constantly increased the intensity of the footwear industry, at least on the scale of shoe enterprises, shoe materials are more standardized. And Po lett solved the environmental protection problem of shoemaking glue many years ago.

"How beautiful" was finally put on the shelves for sale. Due to the softness of the sole, the middle floor has made many holes, folding and lightness, and it was bought by her owner Ai Mei in a few days.

60 thousand pairs of women's shoes are sold out in a week. German Importers also added 30 thousand orders to the company.

　　 Beyond the journey: the more high-end, the less popular.

The introduction of cold bonding technology has promoted the upgrading of footwear products in Wenling. Theoretically speaking, cold sticking should become the mainstream technology of Wenling shoe industry.

But this is not the case.

After the rapid popularization and application in 2007, the production of cold sticky shoes in Wenling dropped sharply in 2008, falling from 60% of the total output to 40%, and the injection shoes re occupied the mainstream position. Pan Kecheng, Secretary General of Wenling shoe leather industry association, believes that the main reason for this phenomenon is price. "From the perspective of the market, there are no advanced and backward points in shoe making technology. There are only good sales and bad sales." Pan Kecheng said. Injection shoes have an unmatched price advantage, and the shoe industry in Wenling can not abandon it at least.

Even big shoe companies like Po lett can't avoid "vulgar".

Jin Dehua said that at present, there are 4 branch factories in the company, and the second part is the cold bonded plant and the injection factory, so as to meet different market demands.