How Do Children'S Shoes Enterprises Grasp The Future "Baby Boom" Consumption?

With the birth of suitable young people born in 70s and 80s, they are entering the marriage and childbearing stage.

It is predicted that the baby boom from 2006 will reach its peak in 2033, and this wave of baby boom will surge across the huge capacity of China's infant industry market, forming a huge industrial cluster of infants' clothing, food, housing, pportation, use, education and pleasure, and will definitely trigger a new wave of gold rush in the market.

If you still think that the baby industry is nothing more than a nipple, milk powder, children's clothing, baby carriage and so on, it's a big mistake. It actually includes all products and services related to infants, including our children's shoes.

Marketing has always been a business activity with consumers.

Shoe companies design appropriate market strategies based on consumers, and use effective tools to mine new markets.

The infant market is a young market and a complex market. It never lacks covetors.

For most shoe companies, the little guy in the cradle who sucks his fingers is not their target group. Their fashionable young parents are the real buyers.

When young parents choose children's clothes, toys and food, they usually place safety and quality in the first place. They often regard products with good brand image and relatively expensive prices as the first choice, which indirectly promotes the development of infant products market in a healthy and high-speed way.

Therefore, the product line of high-grade price is easier to be accepted by most urban families.

However, even in the middle and high grade products, we must grasp the premium of the brand and allocate the cost, taking into account the psychological satisfaction of the customers.

As for high-end products, we must consider the role of product identity.

At the same time, advertising should pay attention to timeliness, humanization, and work hard in infant and child care knowledge, find breakthroughs and selling points of products.

Over the past two years, some children's shoes enterprises have deeply realized that only by stepping into the field of children's clothing and going through the historical process of integration of shoes and clothes can we finally complete the pition from a single children's shoe industry to a comprehensive children's products industry.

Therefore, some brands of children's shoes, such as "ABC" and "Bumblebee", have been developing rapidly in the forefront of domestic children's shoes market.

After preparations for last autumn and winter, the children's clothing series was launched for the first time in spring and summer in 2010.

"It can be said that the integrated development of children's shoes and children's clothing conforms to the development trend of children's footwear industry and meets the basic laws of survival under the new economic situation."

At the 2010 children's shoes operation conference held by Anta, Anta President Ding Zhizhong said frankly, "the development of children's shoes in China is not balanced with the market demand.

Many brands, no leading brands, diversified consumption levels, large scale industries, but small brand share, mostly wholesale business, etc., all of which reflect the disadvantages of the development of children's footwear industry in China.

Therefore, when I look at this market, I will also need to apply the new thinking to operate the market, from the low head to the market, to the head of the market, and to run the marketing operation to win the market.

Therefore, in the face of this huge wave of "gold rush", shoe companies must remain calm and keep learning and innovating constantly. They should stabilize the market from a large scale and widen their fields from small gaps to expand the market.

Pay attention to safety, health, happiness and quality when excavating children's shoes market.

Because these are the hard elements of children's shoes brand, we should focus on decorating product selling points, technical support, testing equipment, quality assurance and other aspects, explain children's shoes in detail, and let more consumers know their children's shoes products in a comprehensive way, and agree with the quality and quality of children's shoes.

In 2010, the market potential of children's shoes is unlimited.

The shoe giant Anta took the lead in launching the market for children's shoes, launched a number of industry's first marketing support policies, vigorously expanded the market, and became the leader in the brand pformation of the footwear industry.

The market is going to tide over the sand and the brave go forward. The shoe companies must seize the opportunity and take the initiative to attack the shoe industry in another spring.