China Has Become An Important Shoe Making Machinery Market In Germany.
German shoe making and tanning equipment ranked fourth in the largest export countries and regions, behind Italy and Taiwan, with an export volume of 34 million euros (56 million euros in 2008).
In the 2010 Guangzhou international footwear, leather and industrial equipment exhibition, Germany once again demonstrated the high technology of shoemaking and tanning industry.
Germany's shoe making and tanning technology has the best production efficiency and flexibility to meet the latest environmental requirements.
Mr. Mr.KlausFreese, President of the company, said in an interview that China is an important shoemaking market. Over 60% of the world's shoes are produced in China.
German machinery is interested not only in the proportion of China's exports, but also in China's domestic market.
Because of the improvement of living standards of Chinese people and the high standard of living of residents in industrialized areas, the demand for high quality products has increased.
For shoemaking and leather processing manufacturers, high technology is a very important feature of German technology.
As a technology provider, "de Ma Ma" provides advanced production technology to ensure that the company is in the forefront of fierce market competition.
Quality, flexibility and high efficiency are three important factors in the competitive advantage of shoe making and leather manufacturers.
Keeping the high quality of products can satisfy the customers and be in a favorable position in the market.
In order to help the popular shoe makers in the future to pursue high-end market, flexibility is an important prerequisite for a quality level, such as responding to fashion trends, rapid response to changes in templates and orders, and ensuring timely delivery of products.
Productivity determines the relationship between product cost and sales price, which ultimately determines the profit of "de Ma Ma".
Germany's largest export market for shoemaking and tannery is France, which exported 1 million 500 thousand euros in 2009.
Italy is Germany's second largest market, and its exports amounted to 1 million 300 thousand euros in 2009.
German shoe and tanning equipment, which is produced outside Germany and exported directly to other countries, is not included in the total number.
German shoe making and tanning equipment produced in China is not included in the statistics.
In 2010, Germany has participated in the exhibition of Guangzhou international footwear, leather and industrial equipment for seventh consecutive years in the form of the German National Pavilion.
VDMA, Ms.ElenaMecalova, marketing director of the German clothing and Leather Technology Association, said in a reply to a reporter's question that the continuous participation in the Guangzhou international exhibition shows that China is an important market for German shoemaking and tanning technology, and also reflects the need for German technology in China's shoemaking and tanning industry.
German shoemaking and tannery equipment manufacturers are developing towards cost saving, innovative product technology and high quality.
Chinese manufacturers who produce high quality footwear should consider using modern, efficient, flexible shoemaking and tannery techniques to maintain their competitive edge.
New technologies must be adopted to ensure that the existing ecological hazards are stopped, the safety of work and the working environment that harm workers' health are improved.
She believes that German companies provide solutions for chemicals and technology in leather production.
The production process includes the preparation process before tanning, such as soaking, liming and tanning to achieve leather fatliquoring and dyeing finishing process.
The application of these products ensures that the utilization rate of raw materials is also consistent with the requirements of environmental laws.
To demonstrate new equipment and technology solutions for shoemaking and tanning industries, and provide components, tools and accessories for footwear industry.
Most enterprises produce shoe upper leather and high quality vegetable tanned leather for leather and saddle production to display the latest products, as well as to provide artificial leather materials for shoemaking and leather industry.
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