Qingdao: Tourism Souvenir Development Needs To Be Developed

It is hard to find tourist souvenirs with distinctive features and moderate prices.

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It is understood that in view of this situation, Qingdao has issued a general plan for the development of tourist souvenirs, and proposed that efforts should be made to improve the design, production and sales system of tourist souvenirs, and implement the strategy of branding tourist souvenirs.

Through 3 to 5 years of efforts, tourism has been gradually formed.

In order to give full play to the dominant position of enterprises, Qingdao has signed cooperation intentions with hundreds of enterprises and units in developing tourist souvenirs.

Existing enterprises are exploring the way.

Among the contracted enterprises, Qingdao Jin Wang Group Co., Ltd. and Qingdao Textile Alliance Holding Group Co., Ltd., and other brand industrial enterprises, take advantage of their brand, research and development, sales and other advantages, and take the lead in the development of tourist souvenirs.

As a well-known candle manufacturer, Qingdao King Wang has found that its candle products are often positioned by consumers as gifts, which makes Qingdao king king have the idea of developing tourist souvenirs.

"Our products are more easily converted into tourist souvenirs."

Cui Yanmin, general manager of Qingdao Golden King, said, "for example, we assemble aromatherapy, candles and essential oils into gift bags and put them in straw basket, which is easy to carry and fashionable."

According to the introduction, in order to enlarge the tourist souvenir market, Qingdao King Wang has organized a specialized creative design team.

The textile association also developed tourist souvenirs as a category of its special textiles.

The company has developed a brocade with Qingdao scenery and its sales are good.

"The brocade painting takes the form of a scroll, which is very traditional and has the characteristics of Qingdao and Zhanqiao. It also has the characteristics of Qingdao."

It is suggested to set up exhibition centers in tourist hot spots.

Although tourist souvenirs account for only a small share of the company's business, Qingdao Jin Wang and the green spinning Union are all optimistic about this market, in addition to the high value-added reasons, it is also conducive to the promotion of corporate brand.

In the interview, most enterprises indicated that compared with the R & D and production of products, the sales channels of souvenir souvenirs are much more difficult and rely on the enterprises themselves to solve problems, and the government needs to take the lead in organizing and coordinating support.

It is understood that at present, sales of tourist souvenirs depend on their own stores, but because the number of exclusive stores is limited, and most stores are not located in tourist attraction spots, tourists do not know and can not buy them.

Cui Yanmin said that at present, the sale of tourist souvenirs in Qingdao is decentralized. In order to solve the sales bottleneck thoroughly, it is suggested that the government and enterprises should jointly invest in the construction of large-scale tourist product exhibition centers in the golden section of the coastal areas, which is convenient for display and procurement.

Leng Zhenzhong, director of the major activities Office of Qingdao Tourism Bureau, also suggests that two or three tourist souvenirs exhibition centers can be built on the coastal tourist hotline, so that tourists can also buy genuine tourist souvenirs at the same time.