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Sports Marketing Opportunities: Seize The Commanding Heights Of Asian Games Marketing

2010/7/21 22:45:00 31

Every major sports event will allow domestic sports shoe enterprises to scramble for the commanding heights of sports marketing.

The pace of Guangzhou Asian Games is getting closer and closer. After going through the Beijing Olympic Games last year and having enjoyed the sweetness of the domestic shoe enterprises, we will not miss this new round of sports marketing opportunities at home, and every shoe company will make full use of this event to push the brand to a new climax.

361 degree: to build a professional for the Asian Games

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equipment

Recently, 361 degrees officially announced its Asian Games strategy as a senior partner of the 2010 Asian Games in Guangzhou, in order to actively cooperate with the Asian Games Organizing Committee to spread the "Asian passion" and "Harmonious Asia" concept.

This is a major move to re engage in international competitions at 361 degrees. In this regard, President Ding Wu said: "becoming a senior partner of the 2010 Asian Games in Guangzhou and heading for Asia,"

361.

Honor is also a responsibility and challenge.

For the Asian Games to create professional competition equipment, whether in the design, research and development, or in production and logistics, and other links, put forward higher requirements for the 361.

The Asian Games international competition platform can become the focus of attention of all countries in the world. 361. As a top sports brand in China, we will not miss this grand event.

Previously, after the unveiling of the mystery of the 361 Asian professional series of equipment designed by the joint international design team, we saw that the combination of 361 elements and the latest global fashion elements and traditional classical design elements of the sportswear, integrating international quality and technology standards, will make 361 of them become the dazzling stars of the Asian Games.

Anta: partners for the future China sub Commission

It was learned that the 2010 Asian Games was an international comprehensive sports meeting which attracted the attention of the world after the cooperation between Anta and the Chinese Olympic Committee.

The "China light is shining from you - Anta's 2010 Asian Games Chinese Sports Delegation Award equipment design competition" has been launched jointly by the Chinese Olympic Committee and the Chinese Olympic Committee recently. Through the design of the award winning equipment for the Chinese sports delegation of the Asian Games, we can see that Anta has taken a more steady step in gaining the height of China's leading sports brand.

Anta

It has always been an outstanding representative of China's sports brand. While maintaining strong competitiveness, it is also committed to building its own industry leadership as a benchmark for Chinese sports.

It is undeniable that the hosting of the Guangzhou Asian Games can benefit the sports shoe enterprises. At the same time, it is also the performance of Anta itself to get such resources.

The Asian Games in Guangzhou will soon come to the stage. At the moment, it is the golden age of the rapid rise of local sports brands.

In recent years, we have also been pleased to see that domestic sports brands have gradually found their own direction of development, successfully created their own brand image, and sports marketing of domestic sports brands is becoming more mature, so that they have made targeted investments.

We also believe that the Guangzhou Asian Games will surely lead the local sports shoe enterprises to bounce higher.