Automatic Cutting Machine Industry Is In The Ascendant (1)

Early spring season

In these automation equipment, the performance of automatic cutting bed is the most eye-catching: Ningbo Shenzhou Knitting Co., Ltd., in response to the needs of the continuous development of enterprises, this year added two new high-rise automatic cutting beds; 361 degrees (China) Limited has acquired a new Z7 automatic cutting machine in the newly built garment production base; Shanghai's Peng Ya Mei Fashion Co., Ltd. originally planned to realize automatic cutting in three years, but completed all the steps in half a year, successively introduced three sets and hawk automatic cutting beds; Guangdong Yida Textile Co., Ltd. also acquired a new KURIS automatic cutting bed in early March.

Reporters from Rik, Gerber, and eagle, Tuka galloping horse, Sichuan and many other automatic cutting production enterprises learned that, 1~4 months this year, these enterprises have over fulfilled sales tasks, some enterprises in the first four months of sales and even more than last year.

In garment enterprises, a competition on equipment upgrading starts from automatic cutting.

Should be born sometimes

In 1960s,

Entering the 1980s, Japan also ushered in the real "clothing era" and entered a period of rapid development.

However, with the expansion of production scale and the increase of production capacity, the domestic market of Japan has gradually become saturated, and enterprises have accelerated the pfer of production business to China and other overseas.

Against this background, enterprises such as Chuan Shang, Gao Ao, Gao Gang and NCA of Japan have begun to test and produce automatic water cut beds.

In Europe, Eastman, who has a century of history in the field of electric scissors production, has acquired relevant technology from North Sails Group, the largest canvas manufacturer in the world, and has been involved in the development and production of automatic cutting beds since 1995.

In China, until 2007 and the emergence of hawks, there was the first and only brand made in China.

Its founder, Yin Zhiyong, is also the first person to challenge China's automatic bed cutting technology based on the trend of the upgrading of China's garment industry.

Should be born at times, keep pace with the times.

From the first automatic cutting machine S-70 of Gerber to the new generation of products such as Gerber Z7, Rick Vector Fashion FX and so on, the appearance, technology and performance of the automatic cutting bed have been greatly improved.

According to Jin Jilong, President of Li Ke Da China, the Vector series launched by Rick in 2007 is the third generation of products. Although all generations of products are designed for cutting operations, with the development of high technology, the latest generation of products has been using remote control technology, and the production efficiency is higher and higher.

According to Xiang Wei, manager of Asia Pacific market, Gerber's automatic cutting machine has been improving and updating. Taking the first domestic automatic cutting XLc 7000 introduced in 2006 as an example, in recent years, the product has been greatly improved in terms of power consumption, noise and environmental protection. It can also tailor the width and weight of the desktop according to customer requirements.

At the same time, the application of automatic cutting beds is becoming more and more extensive.

Decisive battle in China

According to the statistics of China clothing association, there are more than 1.79 garment enterprises in scale above China (annual sales income is more than 5 million yuan).

In 2009, China completed the export of clothing and accessories 107 billion 51 million US dollars, and the clothing consumption of the whole society exceeded 11000 billion yuan.

Since 1995, China's textile and apparel industry has been ranked first in the world market share for 15 consecutive years, and is recognized as the most attractive consumer market in the world.

But so far, the total sales volume of automatic cutting beds is not more than 1800, and the investment is less than 2 billion 100 million yuan.

According to this calculation, the penetration rate of automatic cutting beds in Enterprises above Designated Size in China is about 5%, while in developed countries such as Europe, America and Japan, the rate of automatic bed cutting is nearly 80%.

In the eyes of many equipment manufacturers, the embarrassing reality is hiding huge business opportunities.

In 1980, Gerber automatic cutting bed entered the Hongkong market. Three years later, Hongkong entered the Chinese mainland market.

In 1985, Rick also entered China successfully.

Since then, the automatic cutting enterprises such as horse racing, high bird, Chuan Shang, NCA, KURIS, island precision machine, Eastman and so on have also landed in China.

In 2006, in order to reduce production costs and expand market share, Gerber has introduced the first automatic XLc 7000, which has been brewing for four years, which has caused great repercussions in the industry.

In 2007, Yin Zhiyong, then general manager of Shanghai high bird, set up the first automatic cutting machine made entirely by Chinese enterprises.

As a result, the boring market for many years has really been activated.

While the overall price is decreasing, the end users' understanding of automatic cutting beds has also deepened.

Despite its business opportunities, China has become the most difficult market to conquer because of the low profitability of the textile and garment industry.

In order to win the favor of customers, many enterprises have done their best.

Compared with other foreign brands, the strategy of localization in China has been carried out successively, and the strategy of global R & D, production and simultaneous listing has been adopted in order to enable Chinese customers to use the same software and automation equipment with Dior, Chanel and other world-class apparel brands.

And continue to play its advantages in "walking and cutting" and software, and stay in the high-end market.

In 2009, Gerber launched the Z7 automatic cutting bed on the basis of XLc 7000 to meet the higher production quality needs of high-end clothing, automotive interior and other industries, and launched a remote functional service solution.

In order to avoid their relative weakness in technology, hawk chose the soft rib of European and American brands as the main focus, making a big fuss about price and service, and becoming the leader of current annual sales volume.

PGM, also known for its sales, now has a place in the market.

In recent years, Eastman, who has opened the market with cloth spreading machines, has also increased the promotion of automatic cutting beds.

In July 2009, the new Jack holdings of Tujia gallant horse appeared in front of the public in a new image. The slogan "German quality and service in China" showed its determination to show its strength.

In terms of recent financial statements, although China's market share is far less than that of Europe and the United States, its emphasis and devotion to the Chinese market has been increasing every year.

It is reported that every year, Rick has more than 8% of its revenue in R & D. In the past 5 years, Rick has invested 87 million euros in R & D.

In Gerber, China's share of sales in the market has surpassed that in Europe and the United States.

"In China, we have our own production base and R & D team, and its strategic significance in the whole Gerber group is self-evident."

Said to Wei.

Jin Jilong is also very optimistic about the Chinese market. He believes that with the further shortage of labor and the rising cost of labor and the improvement of clothing quality and individualized demand, China's automatic cutting market will usher in a bright spring.

Pan Guoming, deputy general manager of Sichuan Province, said that the leader of the next auto cutting industry will be the winner in the fierce competition in the Chinese market.