Zegna 2010/2011 Autumn Winter Series Blooms In Shanghai

In June, in Milan, Italy's famous menswear brand Zegna held a brand retrospective exhibition featuring "Centennial excellence quality - from textile factories to fashion empire". It officially opened the prelude of Zegna centennial celebration. After that, Zegna's two brands, ErmenegildoZegna and ZZegna, displayed outstanding performances in the 2011 spring and summer fashion week in Milan, showing the one hundred glorious years of Zegna from 1910 to 2010 years.

The fourth generation of family Gildo, Paolo and AnnaZegna paid tribute to people after the press conference to commemorate this great moment.

In July 8th, Zegna moved to Shanghai, China, officially unveiled another wave of brand Centennial Celebrations - the best male and female models at home and abroad, the Zegna 2010/2011 autumn and winter fashion show.

 

Z Zegna 2010/2011 autumn winter series

Zegna, a century of glorious history, has witnessed the most beautiful and harmonious resonance created by man and nature, the most perfect combination.

It was once sighed that only the ghosts of nature could create the clear blue sky, the icy blue of the clear mountain stream, the dark green of the original jungle and the stone gray of the high mountains, all of which interpreted the main colors of this season's brand series.

The monochromatic color shows the male's majesty and hardness.

Wearing luxury flannel sweater, comfortable roton coat or 10 POCKET jackets, a variety of expensive fabric combinations, including cashmere, fine velvet, sheepskin and wool, this is a real gentleman.

The coat makes people attractive and the trousers are all sewn with front stitch.

The mix and match of different styles of clothing shows a new season of leisure style, such as the fusion of rare tanning leather, cowboys and other fabrics to create a brand new "multi-element" jacket with the brand's original "OasiCashmere" technology perfect interpretation of the natural dyed cashmere sweater; and the other innovative piece of "double faced" coat is the perfect blend of tradition and innovation. It inherits the classic design of the brand while blending the ultra light knitted fabric.

This series shows natural and relaxed attitude towards life through natural tie dyeing and washing process, and each garment is unique.

The low-key luxury creates the advanced leisure style.

Zegna's world-renowned exquisite cutting technique inadvertently helps a gentleman who is in public service, even in everyday life, has an impeccable style of dress: cotton knit sweater instead of traditional shirt (even at night activities), and with "double faced" wool cuffs and silk ties.

When attending formal occasions, blue or black flannel tuxedo is the best choice for Zegna men. It matches the elegant velvet coat of satin silk, and then becomes a finishing touch with fur.

Unveil the 2010/2011 autumn and Winter Fashion Festival. The essence of this season's ZZegna design is to deconstruct and reshape, and reveal the sophisticated structural technology.

The city's gray, brick red, chocolate and cowboy blue multicolored plates give a rich outline of men's gentle and handsome coexistence in the new era.

Pure and luxurious fabrics, whether they are double faced wool, rod, camel hair, rabbit hair, denim, heavy suede, leather or wool, and hand knitted, are both interesting and full of men's flavour. The knitted sweater of round neck knitted sweater with distinguished camel's hair and innovative wool mix is once again the focus of fashion.

Cutting and silhouette adds elegance and luxury to every favorite man.

The jacket is lined with a shirt and a unique sailor collar design.

Trousers naturally hang on their ankles, in sharp contrast to the pilot jacket and long coat.

"Techno coat", "patch coat" and "knitted sweater" are the symbol elements of designer winter series.

The articulated pattern, the "wrong look effect" decorative block and the reverse side fixed the unlocked seam to set off the essence of this season garment style.

"Structural remodeling design has led the design stage of this season without controversy. It integrates design, function, feeling and style together, and it is all the finishing touch."

Z Zegna brand creative director Alessandro Sartori said.