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Zhejiang Busen Costumes: Building The Whole Industry Chain Of Clothing

2010/7/23 11:31:00 35

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In recent years, China's garment industry has developed rapidly, forming many developed textile and garment industrial clusters. One of the most active areas is the Yangtze River Delta.

Zhejiang
步森服飾股份有限公司(以下簡稱“步森服飾”)位于浙江省諸暨市，是國內(nèi)服裝行業(yè)產(chǎn)業(yè)鏈最全的地域之一，具有空間交易成本、專業(yè)人才庫和熟練勞動力資源等優(yōu)勢。

Space paction costs include pportation cost, information cost and negotiation cost and execution cost of contract.

Industrial Cluster

The geographical location of enterprises in the vicinity is easy to establish credit mechanism and mutual trust relationship. After a long period of accumulation, the enterprises in the cluster maintain good cooperative relationship.

The scale development of the garment industry in the Yangtze River Delta has gathered a group of professional and technical workers who have been engaged in the apparel industry for a long time, providing convenience for Busen clothing to absorb talents and improve human resources reserves.

After years of development, the company has formed a perfect and tacit industrial chain, including design, production, logistics, after-sale services and other links. Under the rich management experience of the company's management, these links are kept in an orderly and efficient way.

The "Busen" brand comfortable business men's clothing produced by the company is very popular among consumers. Sales of its main products, such as shirts, Western-style clothes, trousers and jackets, rank the highest in the industry.

Therefore, the brand effect of "Busen" comfortable business men's clothing will give strong support to the expansion of marketing network, and help it quickly open the market and get the local consumers' approval.

At the same time, with the opening of high quality direct stores such as comfortable life concept store, it will also play a promotional role in the "Busen" brand, and is conducive to the implementation of the company's brand strategy.

The complete garment industry is a systematic industry chain that integrates garment production and product design, raw material purchase, storage and pportation, order processing, wholesale operation and terminal retail.

The effective integration of the entire industrial chain relies on excellent logistics control. From product design to terminal retail, in fact, it is also a large logistics process.

Through the excellent computer network and automatic distribution center, the company greatly reduces the lead time of its products (the time required for a garment to be loaded from design to the shelf), and can react quickly to the changes in sales and customer preferences, thereby enhancing the overall competitiveness and profit level of the company.

Therefore, integrating logistics links has become the main way to reduce the cost, improve the profit level and expand the brand influence of Busen apparel.

The company has a relatively sound marketing network.

At present, there are 11 Direct stores and 679 franchised stores. A large number of marketing outlets lay a solid foundation for the continuous growth of the company's sales volume. At the same time, it is also a powerful guarantee for the company to respond to market changes, gain market information, reduce operational risks and ensure the sustainable development of the company.

In the future, with the steady growth of the company's market scale, the company will further improve the industrial chain, conform to the international trend, and quickly grasp the consumer preferences of products in all regions of the country, and develop products that are marketable and comprehensively improve "
步森”品牌的市場形象和產(chǎn)品檔次。