Specialized Market Of Textile And Clothing: "Professional Division" To "Theme Classification" Fission

In fact, China

The chaos of professionalism

The retail trade area that we often know is divided according to population size and regional status. At the same time, shopping centers and department stores have been incorporated into the standardized management of commercial real estate, forming a more standardized and computable business circle. On the contrary, the business circle of China's wholesale market has an industrial, historical and radiative nature, resulting in China's professional market always in "three non".

The "marginalized" state, that is, "non standard, non format, non functional".

As the wholesale market in the professional market is being diluted by a variety of mixed commercial formats, the future business mode of the specialized market will be pformed into an important topic in the development of the professional market.

For a long time, we have always regarded "professionalism" as a "specialized" market for certain commodities, such as clothing, home textiles, shoes and hats. Obviously, there are corresponding problems in the new competitive field.

Obviously, China's specialized market is being affected by the changes of emerging market, network market and information market in accordance with specialization market and market specialization.

The process from clothing wholesale market to garment professional market is also a process of pformation of China's commodity market from "industry and Commerce Bureau to market" to "developer building market".

The specialization construction of wholesale market in China mainly consists of two categories: one is the specialization of vertical platform for market construction, that is, the category of commercial real estate; the two is the specialization of market function lateral platform, that is, the category of trade circulation.

It is precisely because of the intermingling between the two, leading to the lack of overall positioning of China's professional market and chaos, it is difficult to have a standard assessment index.

In fact, there are a number of comprehensive clothing markets within a business circle, which are specialized markets from a large scale. However, in the same trading area, there is no division of labor and duplication of formats.

With the advent of the "marginalized" era of wholesale markets, most hybrid low-end markets will inevitably be eliminated.

"Big guys must have great wisdom", "mixed" market shape has begun to show signs of "decline" in the market competition of distributed brands. If we do not fundamentally understand and grasp the elements of market pformation, it will inevitably lead to the upgrading of some business circles into "old mouse moving game", much like "embroidering flowers on sacks".

With the intensification of the homogenization competition in the professional market, the specialization of the business circle must be pformed to the specialization of the market.

Thematic subdivision -- heavy responsibilities and heavy responsibilities

The so-called thematic subdivision is for the specialized market.

The market of specialized business circles is bound to seek thematic subdivision in the process of market pformation and upgrading, that is, the subdivision of product chain.

According to the perspective of product chain segmentation, we can divide into two types, one is market based product chain segmentation, and the other is the promotion and integration of a series of products around a large product category under the premise of the overall business circle positioning. For example, Pu Yuan sweater market business circle, Shaxi cowboy clothing market business circle, Zhili children's clothing market business circle and so on. This kind of thematic format classification results are more and more complex, such as Liaoning's West willow market and Hebei Baigou market, have gradually moved from clothing and luggage to ten major thematic specialized markets (clothing, home, auto parts...

This kind of professional market is mostly of the origin type market; the two is the product chain subdivision based on the business circle. Under the premise of the monomer market positioning, the product classification operation and incubation are carried out around a specific product category. For example, according to thematic classification, the men's clothing city of Sijiqing Market -- women's clothing city -- children's clothing city -- trousers industry city and so on; according to thematic function classification: Shanghai Mingshi street, Shanghai fashion Silicon Valley, Hangzhou China Textile Design Center and so on.

Usually, most of these specialized markets belong to the distributed market.

With the continuous improvement of business circle professional market, whether "format + function" or "function + format" has become a new topic of the new generation of professional market platform construction and channel reengineering.

At present, the professionalization of the function of the clothing market has become a new beautiful landscape in the pformation of the professional market.

For example, creative center, foreign trade center, exhibition center, brand center and so on.

The pformation from the mixed function of clothing market to the compound function of garment market is undergoing new fission. The thematic of the clothing market is also in full swing.

The function of the market's products and market has always belonged to two different fields. As the market product's positioning is the commercial real estate, as the market's function orientation is the commercial operation, the developers in the construction market consider more about how the real estate is sold; and the service providers in the operation market think more about how the market operates.

For a long time, due to

Thematic classification of market mainly refers to thematic classification of market formats.

It can be seen that the mixed format of the clothing market will no longer be the core competitiveness of the clothing market. With the advent of the Internet age, thematic marketing will gradually become the main theme of the market development.

When the South China city is building a super commercial city, when the seven cards start expanding 500 franchise stores, when Henan wants to build more than 100 market, it is not hard to imagine that the profession and theme have become the "worship" in different business models and different operators.

Because of the fission of thematic classification and the emergence of thematic market, the background of channel process and terminal platform is changing.

Therefore, in the near future, more specialized markets will begin to bid farewell to blind growth, "let the theme be more professional, and make the theme more professional".

For example, Oteri J, online shopping mall, direct store and so on, some thematic markets began to pursue their own independent channels and brands, seeking the theme value.

In this way, thematic market can be repositioned more from the perspective of enterprises and products, looking for a new market model of "do fine and make stronger and stronger" new market model, and explore the road of innovation that combines you with my expertise and your expertise.

Without being professionally covered, it is derived from thematization.

The product segmentation of the specialized market should not only become one, but also embrace it.

According to the survey, more than 90% of the traditional business circles began to enter the multi polar complex upgrading, and more than 80% of the market began to achieve monopole thematic pformation.

When the "multipolar composite" meets the "unipolar theme", it is not surprising that the Chinese clothing market is fission.