Snow Leopard: Follow The "Leather City" To Lead The Fashion.

Many of the 60 consumers, snow leopard, mean NIKE today to new humans. In the 80s and 90s of last century, snow leopard fur coats together with the Great Wall windbreaker, plum blossom watch and Pierre Cardin suit made up the young people's pursuit of luxury fashion. The snow leopard brand, founded in 1984, has become the legend of leather clothing circles in the past 26 years. It has been widely distributed in the north and south, and has quietly withdrawn. In 2005, after the re establishment, the old snow leopard began to pursue a new fashion of fashion with leather city as its platform. We begin with the dialogue between snow leopard, general manager of Zhejiang Snow Leopard Dress Co., Ltd., yesterday, today and tomorrow, starting from the new design center to be built. For

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Reporter: how large is the snow leopard team? I heard that the research and development division is very detailed. What is the purpose of doing so?

Zhu Weixiang: now there are more than 20 people in our R & D team.

Due to the limitation of the old site area, we will move to the new site of 20 thousand square meters in February next year. By that time, the Ministry of light development has planned more than 1000 square meters, so the development team will basically double again next year.

Snow leopard development team from 2005 set up to adhere to separate operation, mainly divided into men's development and women's clothing development.

Men's clothing department is also divided into business and fashion groups, which is rare in leather brand, especially in men's wear brands.

Nowadays, customers are much different from the past in terms of consumption consciousness and demand. Therefore, grouping designers can directly promote customers' "two sales" for the same brand and the same period, and can also do "three sales".

Open the market, and at the same time, make it better.

Reporter: Snow Leopard now.

Zhu Weixiang: in the past two years, women's wear is basically between 30 and 40, and 70 is men's wear.

Our brand has always been dominated by men's clothing, and this year we are starting to change. This year we plan to control women's clothing and men's wear ratio between 40 and 60.

The fashion and fashion elements of women's wear in recent two years are quite different, and the changes are fast. Especially in the past two years, the design team, including designers, has become stronger and stronger.

Similarly, it is divided into various series, each of which has specialized designers or management.

Reporter: where does our designer come from? Will it be selected from the professional Grand Prix of the dermarked Cup Grand Prix held in Haining every year? Or is there a regular connection with some institutions?

Zhu Weixiang: we mainly recruit in the society, for example, some designers have made some designs in some brands before. This is mainly through the introduction, and some are from the leather city every year's professional competitions or colleges.

The designers coming out of the institutions may have more new things and more experience in social recruitment.

Each has its own advantages, so I am positioning them according to their different characteristics.

Reporter: how does the conversion process come from the designer's work to your product finally?

Zhu Weixiang: many works must be fashion elements and exaggerated elements. If we want to change, we will make some changes in our works. We will take some of its elements to integrate. The trend is sure to follow, but it has not been so exaggerated.

Every year, according to international conferences, our designers will modify our works.

There is a slight difference between making leather and making clothes. The restriction of raw materials is relatively large. In the past two years, it has been fairly good, and materials have developed rapidly.

In the past, leather texture was thick.

But it's hard to synchronize with cloth.

The restriction is relatively large, and some modifications must be made before the real flavor can be made.

From one quarter to the three quarter, technological innovation changes channel mode.

Reporter: leather products have only been developed for one season before. Now are we considering the development of the three quarter? What are the new features of spring and autumn products?

Zhu Weixiang: Yes, now is the three quarter development.

In the spring and Autumn period, the first thing is to start with fabrics.

The color is brighter and brighter.

Winter pays attention to warmth and warmth.

Reporter: like a thin leather garment, raw materials are developed upstream?

Zhu Weixiang: it is fabric supplier according to our request development, now thinnest can achieve 0.25 millimeter, also let the leather clothing enterprise break the seasonal limit, the enterprise wants to develop, wants to do more quantity, must request to the upstream enterprise.

Reporter: is the change in product development a new change in channel sales? What is the market situation of snow leopard?

Zhu Weixiang: snow leopard's achievements in marketing have historical accumulation. At the very beginning, they did some time in the market as a channel merchant, especially in the late 80s and early 90s of last century.

At that time, it may be the largest and most popular leather business, but the most serious problems were mainly caused by loopholes in management. Snow leopards did experience a trough at that time.

After restarting leather clothing in 2005, it began to focus on investment in R & D and brand building, and also made snow leopards spread faster in the market.

Snow Leopard Group's essence culture has been extended to snow leopard clothing. Now we have nearly 200 dealers nationwide besides selling leather city. We estimate that this year's sales will increase more than last year.

It turns out that the northeast part of the agent is quite a few, and now it is developing to the northwest, and there are some in the central part.

At the same time, with the innovation of technology and diversification of products, I began to feel that the Northeast market slowed down, while the central and southern regions showed a growth rate.

In the past, we only had one order per year, now at least two, or sometimes three, every year.

These changes will affect our channel mode. In the future, we are also planning to extend the product line and seek new opportunities for development.

There are many people who want to take this step now.

To extend the product, it is estimated that this is a new sign of development in Haining within a few years.

It is also an opportunity to completely change the existing marketing mode and channel mode.

And leather city in the fashion value added to change the work of the development of the industry, is a guide for enterprises, snow leopard as the industry's leading enterprises, will also play a certain role.

Following the "leather city" to lead fashion is the responsibility of snow leopard.

Reporter: just now, I mentioned the development of leather industry in the leading industry. What is the relationship between the development of your enterprise and the market development of Haining leather city?

Zhu Weixiang: we feel that the role of leather city in promoting the development of Haining's enterprises is divided into several aspects. One is that since our leather city has been growing, our customers are constantly increasing. This is due to the fact that leather city has increased the influence of Haining leather through publicity, bringing many customers to Haining.

Another thing is that if we are together, then I will not be afraid of goods if goods are well done. Especially when we are making high-end brands, we'd better compare them to the market and not be afraid of comparison.

So this platform can make us develop faster.

One is to motivate us to do well, and also to let our customers know more about us and let us better show them.

Reporter: Leather City in recent years in order to guide the fashion discourse power, has done a lot of activities to promote fashion and wide type, such as to Beijing or some other cities, so, "Snow Leopard" has participated in leather city activities in this respect? What kind of harvest?

Zhu Weixiang: Snow Leopard often takes part in it.

The earliest fashions, the Olympic Games in Beijing, the fashionable Haining in the Olympic Games, and the Haining leather came out of the country for the first time to go to Denmark.

We are all the protagonists.

At that time, many organizers were leather city, and the contractors were snow leopards.

There are large events in the leather city, and we must be involved.

We have been doing this for 26 years since 1984. In the past 26 years, snow leopard has gone through a lot of trials. From 2005 to now, it is a brand new period. It is important to invest in fashion research and development to create brand, promote brand and enhance brand added value.

With the leather city to do these things, not only snow leopard harvest, but also to promote and promote the development of the industry as a whole.