Spanish Fashion Apparel Exports Stagnate

Spanish fashion clothing industry (2009) was affected by the economic downturn, revenue decreased by 15.7%, mainly due to weak domestic demand, in the import and export trade, textile exports grew by 9.5%, clothing exports were stagnant.

In the exhibition, The Brandery exhibition, Feria Internacionalde Moda Infantilyjuvenile-FIMI, Modacalzado+Iberpiel and Sal n Internacionalde Modade Modade and other fashion shows were better than last year.

Large clothing chain stores (2009) revenue growth, but revenue does not necessarily come from the Spanish market, such as Inditex group today (2010) from February 1st to June 7th revenue growth of 13%, Mango in the next 5 years will shop from 1400 to 3000, while maintaining 10 thousand square meters of Outlet, Desigual estimated revenue this year, 450 million euros, up 50% over the same period last year.

Most of the foreign apparel industry has maintained the status quo. G-star has 26 franchises in Spain, which will add new franchises. It is expected to expand to 80 franchises in 2015. Primark will grow 17% in Spain in 2009, while RiverIsland will end in Barcelona.

The Spanish Fashion Designers Guild (Asociaci NDE Creadoresde Modade Espaa-Acme) said that the impact of the economic crisis on the fashion design industry was similar to that of other industries. Some shops were closed down and some factories expanded, and some designers opened their own shops to adopt an appropriate price strategy.

Good performance, such as Madrid's Alma Aguilar and Lemoniez, and Ailanto of Barcelona, Custo Dalmau designer, the head of Custo, the world famous clothing brand Custo, has stepped up publicity and promotion with fashion show during the economic downturn. The company has held show for 5 consecutive years and will continue.

Zazo&Brull, the new generation designer, thinks that the price of clothing has been greatly reduced due to the economic crisis. Some small and medium-sized manufacturers have to end their business because they can not afford to support. Zazo&Brull has changed its strategy.