Principles And Ways Of Addressing

　 　 call It's a pass to the door of communication, yes communicate The first bridge of interpersonal relationship. So, appellation The proper use of language has a direct impact on business communication. Address refers to greeting each other face-to-face to show their relationship. Address forms are vanguard officials in communication language. A full of feelings and appropriate address, not only reflects a person's politeness and sincerity of virtue, but also makes the other party feel happy and cordial, easy to blend the feelings of both sides, laying the foundation for deep communication.

　 Principles of address

In business communication, interpersonal address is very particular and should be treated with caution. The style of interpersonal address can be divided into refined and vulgar. It not only reflects people's identity, gender, social status and marital status, but also reflects their attitude towards each other and their close relationship. Different appellation contents can make people have different modality. At the beginning of communication, only by using high-style address can the communicative object have the desire to communicate. Therefore, the following three principles should be followed when using address forms

　?、?? Politeness principle. This is one of the basic principles of interpersonal communication. Everyone wants to be respected by others. Proper address is just a way to show respect for others and show their politeness. In communication, address each other with respect. Now commonly used are: "you" ?———? Hello, please ?…?;“ "Expensive" ?———? Your name, your company, your school“ "Big" ?———? Your name, great works (articles, works) ?;“ "Old" ?———? Mr. Zhang, Mr. Guo, you are working hard“ High " ?———? Long life and high opinion“ "Fang" ?———? Name, age, etc. No nickname or nickname is allowed to be used to any communication object in communication occasions.

　　② ? Respect principles. Generally speaking, the Han people have the mentality of respecting the great and the noble old people. For example, for their peers, they can call each other brother and sister; For the elders who can be called "Uncle" and "Uncle", it is appropriate to call them "Uncle"; For deputy section chief, deputy director, deputy factory director, etc., they can also be directly matched by their principal positions after their surnames.

　?、?? The principle of moderation. Many young people often like to call people masters. Although they are more intimate, they are not elegant enough and have poor universality. It is appropriate to call a master for barbers, chefs and enterprise workers, but not for doctors, teachers, soldiers, cadres and business workers. For example, it will be scolded to call a little girl "Shifu"! ? Therefore, we should choose the proper address according to the communication object, the occasion and the relationship between the two sides. When greeting a large number of people, we should pay attention to the distance and primary and secondary relationship. Generally, it is suitable to grow first and then young, first high and then low, first female and then male, first relative and then sparse.

　　 The way of address

There are many forms of address: name address -—— ? Such as "Zhang San" ?、“ Li Si " ?、“ Wang Juan, etc. Name address is generally applicable to the same age and position, or between classmates and friends. Otherwise, the name, position and occupation should be called together, such as "teacher Zhang San" ?、“ Director Li Si " ?、“ Miss Wang Juan "etc. Title of office -—— ? Such as "manager Wang" ?、“ Director Wang, etc. Professional address -—— ? Such as "teacher" ?、“ Stewardess ?、“ Crew member " ?、“ Doctor " ?、“ Lawyers " ?、“ Sales clerk "etc. Intended address -—— ? Such as "grandfather Tang" ?、“ Uncle Wang ?、“ "Aunt Hu" and so on. General address -—— ? Such as "Sir" ?、“ Madame " ?、“ "Ma'am" ?、“ Miss " ?、“ This is the most common and commonly used form of address. In foreign-related activities, according to the international convention of address, adult men are called Mr., married women are called Madame and wife, unmarried women are called miss, and elderly but unidentified women or professional women are called ladies. These titles can be given by name, title, title, etc. Such as "Mr. Black" ?、“ Mr. Colonel ?、“ Miss nurse ?、“ Mrs. white. For officials above the ministerial level, they can generally be called "Your Excellency" ?、 Title or sir. Such as "the minister" ?、“ Your honor " ?、“ Mr. prime minister, etc. However, the United States, Mexico, Germany and other countries do not have the habit of "Sir", so people in these countries can be "Sir". Generally speaking, Japanese women are not called "Miss" ?、“ "Lady" and "Sir" ?。 In a monarchy country, the king and queen are called "Your Majesty" according to the custom ?， The prince, Princess and Prince are called "Your Highness" ?， For other people with titles, they can be called "Sir" or "Sir" according to their titles ?。 People with academic, military and technical titles can be called their titles, such as Professor, doctor, general, engineer, etc. Foreigners generally do not use administrative titles to address other people, not "so and so director" ?、“ President ?、“ So and so manager "etc. Among socialist countries, they can be called posts or comrades. In the United States, people often call their names as a kind expression, except for the elderly and those with status.

　　 Understand the characteristics of the name and remember the name of the other party

Dale, an American communicator· ? "A person's name is his own most familiar, sweetest, most wonderful voice," Carnegie said. In communication, the most obvious, the simplest, the most important and the most favorable way is to remember people's names. " Remember and accurately call the name of the other party, will make people feel friendly and natural, like the past at first sight. Otherwise, even friends who have been in contact will be unfamiliar. To remember people's names, we must first understand the names of Chinese and foreign people, especially the names of foreigners

The characteristics of. In China, surnames can be divided into single surname and multiple surname; In Hong Kong, Macao and Taiwan, after marriage, women's surname is often double, that is, the husband's surname is added before her own surname. The general feature of Chinese names is that the surname comes first and the first name comes after. The names of foreigners are different. Foreigners' names generally have the following four kinds of situations: first, the surname comes before the first name, such as Japanese, Korean, Korean, Vietnamese, Hungarian, etc., but most Japanese surnames are two characters, such as Futian, Gangcun, Tanzhong and Shankou. Their names are related to the place names. Generally speaking, Japanese people can only use their surnames. To show respect and elegance to men, you can add "Jun" after the surname ?， Such as Gangcun Jun, Futian Jun, etc. Second, the first name comes first and the last name comes after. For example, European Americans (except Hungary) and people from English speaking countries such as Canada, Australia, New Zealand, Arabians and Thais all have their first names and last names. The first section is my name (Christian name) ?， The last section is the surname, and the middle section is the mother's surname or the name of someone close to the family, and some are the names of respected friends or celebrities. Like John· ? Stuart· ? Smith, that is, Smith and John. Russian names are generally composed of three sections, which are arranged in the order of their own name, father's name and family name. Like Vladimir· ? Illich· ? Ulyanov (Lenin) ?， The first section is my first name, the second section is father's name, and the third section is surname. For people in these countries, the most important thing is to remember your first name and last name. Spanish names are composed of three or four sections. The first and second sections are my first name, the penultimate section is the father's surname, and the last section is the mother's surname. When abbreviated, most of them use the first personal name and the last section's father's surname. Burmese have first names but no surnames. Third, Western women use their father's surname before they are unmarried and change their surname to their husband's after marriage, such as Mary· ? Jones's girl, married to Mr. John Smith, is called Mary· ? Mrs. Smith; However, actresses and female writers often use stage or pen names, and rarely change their surnames to their husbands. Fourth, English and American people often have the same name as their father and son. In order to distinguish them, people often use the word "small" when addressing their descendants.

In formal occasions, people in English speaking countries should call their full names by their full names. In general, they can be called by their surnames. When they are closely related, they can be called by their first names. Only family members and close friends can use their love names.

To remember people's names, in addition to understanding and mastering the characteristics of Chinese and foreign names, we can also adopt the following methods: first, we must pay high attention to the names that need to be remembered. When we are told the names for the first time, we'd better repeat them ourselves and ask the other party to analyze the names word by word to deepen our impression. Second, make the name face-to-face or visualize the figure, and input the other person's characteristics and name into the brain. If there is a young man named Nie pin, his name is "three ears and three mouths", which is easy to remember. Third, associate the name of the other party with some things (such as familiar place names, object names, people's names, etc.). Fourth, we should know each other well and use each other's name as much as possible. Fifth, with the help of exchanging business cards, and sort out business cards, or record the names of new acquaintances in the address book in time, and often read them.

In this way, it is not easy to forget the friends you have made.