2010 Ten Prediction Of China'S Professional Market Of Spinning And Clothing

In 2009, "financial crisis", "zero and zero combination", "brand display", "production and marketing docking"......

The course of 30 years of China's professional market is basically centered on the core mode of "wholesale". For a long time, it will inevitably show its disadvantages and weakness. With the pformation of China's "exogenous industrialization", China's professional market will also carry out the readjustment of "export class power and investment class power", thus promoting the pformation of specialized market to "endogenous market oriented".

In 2010, it is destined to become a "pition year" of professional market. Unlike previous professional market upgrading, the pformation of the professional market is actually a new pformation and revolution of the professional market.

Sijiqing's characteristic clothing blocks will be demolished and rebuilt; the Hanzheng Street market will be reborn; the Dahongmen market will pform its creativity.

Industrial pformation is to find new impetus for the sustainable development of the professional market.

In 2010, we will see more professional markets on the road of industrial pformation, so as to ensure that the professional market can go faster and farther in the future.

Prediction two: model innovation is emerging one after another.

Business model innovation in the new economic era has begun to enter the field of professional market.

In the past, the successful business models of specialized markets encountered a great change in the business environment. The business models that existed on the basis of survival may fail immediately. The past successes can not be duplicated and used. The system innovation in the era of mixed business mode of specialized market will become the mainstream.

As for the business mode, it is becoming more and more chaotic. For the professional market, resource integration and system control capability will become the key to the success of the professional market model innovation.

The specialized market of textile and clothing will soon enter the era of "patterning".

From the plane to the stereo (Tian Ya mansion); from the net to the Internet (Ya Po 365); from the Internet to the net (Alibaba Taobao); from the ground to the underground (land one avenue); from the center to the edge (Sijiqing - Jiu Bao); from wholesale to wholesale zero (Beijing Bai Rong); from commerce to business (Humen clothing business center).

It represents the market characteristics of an era, and the new business models will continue to emerge.

Prophecy three: e-commerce is pervasive.

Internet technology and knowledge economy have led to the GDP becoming more and more lighter in professional market entity pactions.

Taobao mall, fan Kai pin, Metersbonwe online store, Sijiqing online market...

The competition between e-commerce and commodity trading in specialized markets has become an indisputable fact, and the impact of e-commerce on the commodity market, procurement mode, trading means, and business civilization has become a siege to the traditional market.

From the "Informationization of specialized market" to "the specialized market of information", electronic commerce is really pervasive from the influence of e-commerce on the way of paction to the change of people's life by electronic commerce.

Under the traditional economic situation: the brain decides the butt, under the network economy condition: the butt decides the head.

After 2010, e-commerce may be the "new God" that the professional market has to "supply".

Prophecy four: creative experience is hard to break

At present, the "wholesale sale" function of the professional market is becoming more and more serious.

Experience economy, like separation of goods from goods, begins to separate from service, and becomes a new form and new trend of business economy.

People began to resort to frictionless motion mode (Network) and real-time price comparison and ranking analysis through numerous network information sources, so as to get the theme purchase and fast execution.

Therefore, more and more people begin to separate the purchase and experience organically, that is, online search, downloading experience and online shopping.

Creativity and experience, as a new way of promotion and purchase, are complementary to commodity trading.

"Just look, try, never buy, buy me online" will become the form and trend of commodity trading and purchasing in the future.

Prophecy five: integration and operation

In the traditional sense, the market of textile and clothing has been oversupplied, and the time that developers and investors can make money by investing in the market is gone forever.

Future professional market developers must first become integrated market operators.

The era of "building markets, finding businesses and attracting large investments" is being replaced by the new "integrated operation" mode of investment promotion, that is, first to form certain business models and market brands, then to integrate business resources and customer resources, and then build and cultivate the brand mall, and finally carry out large-scale replication and expansion.

From "market developer" to "integrated operator", it is not only the pformation of market operation mode, but also the beginning of a new professional market investment operation era.

Prophecy six: resource monopolies come one after another

With the acceleration of "homogenization" in the specialized market of textile and clothing, the rich material foundation of society has made information economy and attention economy more and more important.

People began to realize that it is shortage of resources to create market wealth, rather than market size and market level to create market wealth.

From the experience of monopolistic exploitation of market resources such as Yiwu and Wu AI, we can see that market resources need to be moderately monopolized, the brand of professional market can be maintained, and a sustainable trade shortage resource can be formed. At the same time, new industry rules should be found and new overall strategies should be formulated.

Now, the large textile and clothing market has set up a government oriented management committee system to effectively control and coordinate the resource utilization and harmonious development of the professional market. It has become the trend and standard of the new round of resource monopoly management in the professional market and business circle.

Prophecy seven: brand channels are different.

In the past, we mainly emphasized the platform function of the professional market. In fact, the professional market as a platform channel for agents has played a huge role.

However, because the channel of ordinary professional market is no longer a shortage of resources, the era of profiteering through professional market channels has ended.

The specialized market has formed the relationship between chicken and eggs through the brand building channel and through the "market channel, exhibition channel, logistics channel and network channel", that is, the chicken lays eggs and the eggs hatch into chickens.

In particular, the brand channel of the brand professional market has directly promoted the "brand value" of the agents: allowing agents to have the status of being a company; finding their own channels; gaining the value of goods and brands.

In the future, the "channel brand", which creates the agent through the brand channel of the professional market, will become a new "win-win" target among the agents in the professional market.

Prophecy eight: vertical and horizontal integration is most incisive.

The flat implementation of professional market channel structure has led to the boundless expansion of the professional market chain, and the market has begun to extend to many fields.

In the past, the professional market has been seeking breakthroughs in such aspects as channel flattening and channel migration. Practice has proved that in order to achieve this, informatization is the only correct choice, and the Internet is the best carrier of informatization.

Taking business model innovation as the business concept and integrating the upstream and downstream resources of commodity trade, it is becoming a trend to build the "entity market + network paction" mode of "short process terminals".

In the field of specialized market, the supply chain structure of commodities begins to turn into a "reverse triangle". All production supports and provides services for the terminal, and the reverse matching resources from the terminal are market oriented "light market".

"Horizontal and vertical" is the extension of upstream and downstream industrial chain of commercial operation by controlling resources and avoiding the simple extension to the production chain.

That is, horizontal: clothing - clothing - Design - brand - Fashion - Beauty - Creativity...

Vertical: display - experience - Network - distribution - Exhibition - Real Estate - chain.

"Wide service, extensive area, light industry and new mode" are becoming the "new favorites" pursued by the professional market.

Prediction nine: franchising is getting better.

To build a national brand of Chinese clothing needs to build a platform for supporting national brands, and building a chain store like "Red Star" will become an important part of the future brand building.

Recently, the seven ministries and commissions of the country issued "guiding opinions on accelerating the construction of independent brand of clothing home textiles", laying a good foundation for the construction of integrated platform for clothing brand franchise.

The core of brand franchise is to establish a model, model and banner that "customers can not resist, opponents can not imitate", so as to avoid the separation and blind expansion between the brand clothing enterprises and the market, and prevent the situation of "embroidery on sacks".

In the future, more and more professional markets are trying to become a new form of "brand clothing chain store".

Prophecy ten: the market industry is unique.

For a long time, we have been changing the market around the industry, covering the professional value of the market as an independent platform and channels.

As an important part of the field of business circulation, the professional market and industrial cluster have gone through the stage of production looking for market (1980 - 1989); industry supporting market stage (1990 - 1999); and industrial interactive market stage (2000 - 2009).

In the future, with the fundamental changes in the market situation and the formation of the industrial chain of the professional market itself.

That is, the professional market began to enter the market leading industry stage (2010 - 2019).

At the same time, the professional market also comes from the market chain, that is, clothing market + luggage market.

That is, "1+2+..."

The addition has begun to enter the industrial chain, that is, "market and Exhibition", "market and brand".

And formed "1 x 2 x...".

The multiplication begins at the same time to realize the value chain, that is, capital market and chain market.

It is made into 1, 2, +2, 2, +...

The value of series.

The specialized market has become an independent industry -- the specialized market industry.

The development of the specialized market began from the concern of the market itself to the importance of market industry value.

A new era of China's textile and clothing market is coming to us. 2010, we look forward to seeing you and hugging you.