Clothing Sales In Jiangcheng Stores In Off Season Reduced By Half
Over the past few days, it has been either heavy rain or high temperature. As a result, fewer people have gone to the streets to buy clothes, which has made the clothing sales business in the off-season more light. Many stores in Jiangcheng have halved their clothing sales. ?
? Retail sales plummeted ?
? Visited Wuguang business district, Jianghan Road Pedestrian Street, Kuma clothing city and other shopping malls and clothing stores. Shopkeepers have said that the rainfall in recent days has a great impact on the clothing sales business, the passenger flow has been reduced by nearly half, and the turnover of the last week has declined significantly.
? Although it was sunny yesterday, at 11 o'clock in the morning, the pedestrian street along Jianghan Road, which was always crowded with people, was much colder. The shopping guide at the door of a brand clothing store kept shouting, but less than five customers entered the store within ten minutes. According to the shopping guide, it rained a few days ago, and the store's sales decreased by nearly 70%. Normally, it can sell for 7000 yuan, but it can only sell for 23000 yuan these days. Yesterday, when it suddenly became hot, people who went shopping were also affected.
? Tan Hua, the marketing department of the central department store, said that the sales volume of the department store had been in double-digit growth in the first half of the year. After the arrival of the Meiyu weather, the sales volume did not increase, but decreased, and there was a certain gap with the expectation.
? Wholesalers are happy and worried ?
? Affected by the rainstorm, the situation of clothing wholesalers is both happy and worried. Some have finished the summer clothing purchase early, while others have caught up with the rainstorm and can not sell their goods.
? According to Ms. Su, a wholesaler of Kumar clothing city, she had already purchased summer clothes as early as early as July. Now she is selling the tail goods of summer clothes, so the rainstorm has little impact on her business. She said that this period of time belongs to the off-season, will no longer replenish new goods, until next month autumn when the launch of large quantities of goods.
? There are also a large number of businesses replenishment, just in time for the rainstorm period. Ms. Li of Baima mall is a sports brand dealer. The successive rainstorms make her complain incessantly. The store is full of bags of clothes“ A few days ago, the business was very good. Many models were sold out. When I finished replenishing, I was just in time for several days of heavy rain, and the goods were overstocked. "
? The weather makes the off-season lighter ?
? The last ten days of July is the off-season of clothing sales, many brands have launched a large margin of discount. However, it still can't resist the influence of rainstorm. According to the owner of a brand store in Kumar mall, clothes are on sale this season, but people's shopping enthusiasm is still not very high, and there is little business on rainy days.
? RT Mart a brand clothing seller Ms. Zhang told reporters that this year's summer clothing sales are much worse than in previous years. According to its analysis, it was late in summer this year, about a month later than in previous years. Recently, it has been raining for several days. Even if it is raining or sunny in the last two days, this kind of weather has also affected customers' shopping and shopping.
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