The Key To Developing Footwear Industry Is To Improve The Information Construction Of Shoe Industry.

Our country Shoemaking There are five distinct weaknesses in the industry: lack of international influence. brand The added value of export products is low, and there is no international formation. marketing network Autonomy innovate The capability is not strong and the information level is not high. Professionals pointed out: the development of China's footwear industry should focus on solving the five major problems of China's footwear industry. Therefore, the key to solve the five major problems in China's footwear industry is to improve the information construction of the footwear industry.

In the domestic consumer market, channel winning has always been a system. Shoe line The important strategic choice of industry competition. The traditional sales mode has several disadvantages: first, the high cost of sales and the large cost of capital. The two is the obstacle of capital circulation, which reduces the efficiency of capital turnover. Three is the poor circulation of goods, resulting in goods can not quickly reach the hands of consumers. All these have hindered the development and growth of enterprises. The cost of online direct selling mode is low, which greatly reduces the cost of manpower and material resources in traditional business processes, breaks through the constraints of time and space, makes transaction activities more efficient, and creates more trade opportunities for enterprises. Jiang Yaoping, Vice Minister of Commerce of China, said: "e-commerce will undoubtedly become one of the most reliable means to help enterprises out of difficulties." In 2009, 7 of the 130 million netizens who participated in online shopping had bought shoes and clothing products, accounting for about 1/4 of online shopping. In 2010, with the popularization and openness of the Internet, the technology application became more and more mature. The footwear industry increased the input power of e-commerce, and accelerated the development and occupation of new online channels. More and more shoe companies have shifted the focus of the market to the Internet.