How Can Shaoxing'S International Business And Trade Track Meet International Demand?

In July, the ancient city was filled with songs. There were many smiling faces in the streets. Because the group of special guests, the Xian Heng hotel was busy turning over the tables, and the long and lonely local products counters were in the market.

The original consumption season was flourishing because of the holding of the world games.

The world competition not only brings songs to the ancient city of Shaoxing, but also opens a window to the world.

Windfall in the off-season in July

These two days,

Sun Peng, director of the national business building, said that compared with the past, the sales of Shaoxing featured products such as dried vegetables and rice wine were quite fierce during the world match.

The silk, tea, chopsticks, paper fans with Chinese elements are the best selling things for some foreign guests.

Some business people in Shaoxing say that the world cooperation has brought great business opportunities to supermarkets in the city's major shopping malls. Only during the first phase of the world match, their turnover increased to varying degrees, even to 10%.

Despite these two days, "good and bad" is being upgraded.

Even a small shop in the Party School of the municipal Party committee has a good business.

What surprised the boss was that, apart from snacks, silk, pearls and paper fans sold in the past were not only sold out, but also needed to be constantly filled.

This is also happening in McDonald's, KFC and restaurants with Shaoxing characteristics.

In Lu Xun's hometown, the restaurant often has to turn over tables several times.

A high standard parade.

A family of three from the Australian Choir took a stroll around Jiefang Road during the noon break. Three people were surprised by Shaoxing's shopping malls and supermarkets. They also praised the environment here.

But the biggest problem that three people encounter is language exchange. Finally, they have to express to the salesperson what they want to buy through a plan.

Another contestant from Denmark, who had been in a mobile phone digital store for half a day, said he wanted to buy a U disk, but eventually he couldn't understand it because he didn't understand it.

A world rally attracted the attention of the whole world. Undoubtedly, Shaoxing's trade and service industry has undergone a high standard of inspection.

Zhang Yu, director of the Shaoxing Hotel, said that in order to show the charm of the whole city's trade and service industry, we did a lot of work in the early stage, and the most part was English training to improve the service level and the quality of the salesperson.

Guotie mansion has dispatched more than 10 English speaking college students to the on-site shopping guide from the management level, and specially set up the inquiry office at the gate. Apart from English training, hotels, hotels and even specialized kitchens have been selected for sampling at any time.

However, some temporary training is far from enough in the face of international consumption demand.

Shaoxing

Not long ago, a group of Poland chorus members wanted to go shopping, but when the leader of the group took them to the Shimao square, the largest commercial center in Shaoxing, they asked for a visit to Taobao, a commercial street with Shaoxing characteristics.

Such requirements are appearing again and again.

For instance, a few contestants in Croatia like to shop in the ancient city of Lu Xun's hometown, Cang Qiao street, and so on. When they touch those small handicrafts with Shaoxing characteristics, they will cheer up.

"Big shopping malls and modern shopping centers are not uncommon in some countries in Europe and America. For them, they are more interested in tourism products with local characteristics."

A group leader said with emotion.

The chorus of Xiamen, the venue of the fourth World Games, enjoyed the idea of "King Gou Jian Jian" after the world match. It proposed to buy some bronzes, swords and other souvenirs as a souvenir. Unfortunately, many places could not be found. Finally, with the help of the group leader, they would like to make a wish in Shangyu.

"There are almost no cultural products with Shaoxing characteristics in the shopping malls of Shaoxing."

An industry analyst said that despite the expansion and pformation of major commercial buildings in recent years, the development of modern commerce and trade has been vigorously developed, but the traditional products obviously attract foreigners' attention.

In a modern business system, the matching of traditional characteristic trade items seems to be an indispensable part, especially as a tourist city, the characteristic products are an indispensable element to enhance competitiveness.

"Of course, in addition to the traditional characteristics of this article, we have also seen the Shaoxing trade and international practice, there are still a lot of gaps.

Cheng Wen long, director of the catering Department of Kaiyuan famous hotel, said that Shaoxing is not short of large and luxurious reception places. The core competitiveness of the service industry is the service level. It is essential to integrate with international demand and improve service quality and quality.

In the view of Shaoxing's business people, the world trade union has put forward higher requirements for Shaoxing's commerce and trade. It is the key to improve the soft power to do a good job in modern commerce and trade.

Expert comment

How to adapt to the more open business and trade in Shaoxing

Shaoxing University professor Li Sheng {page_break}

During the world match, Shaoxing's commerce and trade gave up a good answer.

This tournament provides a window for businesses to have a chance to display and promote themselves.

It can be found that merchants are very realistic and sensitive. Facing the international consumers, they have made quite adequate preparations. They have attached great importance to strategy and action.

But after opening the window, it is a long process to publicize ourselves.

This consumer group is mostly a group with special characteristics.

But in the future, there will be more and more foreign guests coming to Shaoxing. How to adapt to the trade and business? The key is the quality of products and services.

Cities need to be internationalized, and service demands and tastes need to be synchronized or even prepositioned. Therefore, we need to take the initiative to welcome inspection.

Shaoxing business can dig more elements of Shaoxing

Liang Yuanhong, commerce and Trade Office of municipal government

Whether it is hardware and software facilities or brand management concept, in recent years, Shaoxing's business and service enterprises have improved very well. This world match is a demonstration.

How can Shaoxing's commerce and trade meet the international demand? From the world cooperation games, there is still a lot of room for the combination of large-scale activities and business and tourism, especially the excavation of Shaoxing's characteristic products, and deeper articles can be done.

Small markets create large markets. Under the opportunity of large-scale activities, the trade and service industry should take a more active view of the world and open the market.

Whether it is brand marketing or self promotion, should we consider the combination of urban development and customer needs to further integrate advantages? Besides, from the actual situation, domestic and foreign guests have shown strong interest in products with Shaoxing characteristics. On the contrary, Shaoxing people do not seem to have this awareness.

Therefore, the development of Commerce and trade in the future also needs to change the concept, start a big pattern from a small scale, and focus on the city brand.